Resources

Local Franchise Marketing Tips for a Stronger Digital Presence

Users’ demand for instant information about service providers nearest to them translates to virtually any industry ‒ from pizza delivery to healthcare to home services. Today more than ever, it’s extremely important to understand search engines to get noticed by your target audience. Location plays a key role in digital marketing strategy. If you operate…

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Monday Marketing Minute

Helping Your Franchise Stand Out

Every week, we give you our Monday Marketing Minute. It’s filled with industry tips, news, trends and more. This Monday, Freddy and Ashley help you identify five easy ways franchise marketing can help your franchise business stand out from the crowd. Watch the video and check out the transcript below. You can also watch other…

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Service Franchise Case Study: Molly Maid

How we helped Molly Maid expand their blog content, sell more gift certificates and improve their website UX. At a Glance The Problem: Molly Maid, one of the leading home cleaning service providers in the United States, was looking to increase their footprint in search engines and connect with more prospects. They also wanted to…

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google my business address shown vs hidden

Hiding Your Address on Google My Business? You Should Reconsider

In working with about a dozen large home services franchise brands, the choice to hide or list your business address in Google My Business has been hotly contested. Home-based businesses have a legitimate reason for hiding their address – they don’t want customers showing up at their house! And some brick-and-mortar businesses opt for showing…

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Service Franchise Case Study: Rainbow International Restoration

How we helped a disaster restoration franchise better serve its franchisees with national and local SEO. At a Glance The Problem: One of the top three disaster restoration companies in the U.S. and Canada, Rainbow International Restoration wanted to raise its profile in organic search results. They not only wanted to outrank their two larger…

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Packing Our Bags for the Franchise Leadership & Development Conference

In just a couple of weeks I will be headed back to the Drake Hotel in Chicago for my second trip to Franchise Update Media Group’s Franchise Leadership & Development Conference….

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PPC of Pizza Pie

Paid Search is an effective marketing tool for franchisors….

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Multi-Unit Franchising Conference in Las Vegas Updates Owners, Franchises, and Suppliers

The 2009 Multi-Unit Franchising Conference brought multi-unit franchise owners, dozens of franchises, and suppliers together for a worthwhile sharing of information and ideas….

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Franchise Update Brings Optimism to Tough Economic Times

Last week I had the pleasure of spending a couple of days with some of the world’s franchising thought leaders. The Franchise Update Conference took place at the Drake Hotel in downtown Chicago. The event featured invigorating speakers, valuable breakout……

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