Resources

A screenshot of two Google My Business accounts, one with address shown and one with address hidden.

Hiding Your Address on Google My Business? You Should Reconsider

In working with about a dozen large home services franchise brands, the choice to hide or list your business address in Google My Business has been hotly contested. Home-based businesses have a legitimate reason for hiding their address – they don’t want customers showing up at their house! And some brick-and-mortar businesses opt for showing…

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A firefighter, in full gear, walking out of a brick home that was recently on fire.

Service Franchise Case Study: Rainbow International Restoration

How we helped a disaster restoration franchise better serve its franchisees with national and local SEO. At a Glance The Problem: One of the top three disaster restoration companies in the U.S. and Canada, Rainbow International Restoration wanted to raise its profile in organic search results. They not only wanted to outrank their two larger…

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man and woman stand at head of conference room addressing others seated in the room and gesturing at words drawn on whiteboard wall

Packing Our Bags for the Franchise Leadership & Development Conference

In just a couple of weeks I will be headed back to the Drake Hotel in Chicago for my second trip to Franchise Update Media Group’s Franchise Leadership & Development Conference….

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man and woman stand at head of conference room addressing others seated in the room and gesturing at words drawn on whiteboard wall

PPC of Pizza Pie

Paid Search is an effective marketing tool for franchisors….

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man and woman stand at head of conference room addressing others seated in the room and gesturing at words drawn on whiteboard wall

Multi-Unit Franchising Conference in Las Vegas Updates Owners, Franchises, and Suppliers

The 2009 Multi-Unit Franchising Conference brought multi-unit franchise owners, dozens of franchises, and suppliers together for a worthwhile sharing of information and ideas….

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man and woman stand at head of conference room addressing others seated in the room and gesturing at words drawn on whiteboard wall

Franchise Update Brings Optimism to Tough Economic Times

Last week I had the pleasure of spending a couple of days with some of the world’s franchising thought leaders. The Franchise Update Conference took place at the Drake Hotel in downtown Chicago. The event featured invigorating speakers, valuable breakout……

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a young red headed woman creates a board to manage her campaigns

Perfecting Franchise PPC Management

Managing franchise clients can be an interesting feat in the world of paid search marketing. Here are a couple of tips for keeping franchisors and franchisees in touch with their PPC campaigns….

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