Resources
Developing a Marketing Strategy for Your Franchise Business
Here’s what you need to know: Why focus on improving digital marketing? If you’re like many franchisees, you might not use digital marketing to its full potential. Maybe you don’t believe the payoff will be worth your time, or you prefer to stick to the traditional marketing methods you’ve relied on for years. But if…
Real Property Management Case Study: Franchise Development
Real Property Management is a nationwide leader in residential property management. Currently, the company has more than 300 franchise locations across the United States and Canada and is actively searching for high-quality leads who will become franchise owners. See how Oneupweb’s paid media team increased lead volume and lead quality for Real Property Management. The…
Mr. Electric Case Study: Franchise Content Marketing Strategy
The Problem Mr. Electric, the country’s leading franchise of residential and commercial electricians, needed better results from their website content. They wanted to provide helpful blog content to bring organic traffic to the site, increase total brand impressions and improve their social media presence. At the same time, they wanted to drive more conversions. Oneupweb…
Neighborly Case Study
Bringing Together the Best in the Home Services Industry The Dwyer Group had long been known as a leader in the home services industry, with brands like Mr. Rooter® Plumbing, Aire Serv®, Rainbow International®, Mr. Appliance®, Molly Maid® and Five Star Painting®. In 2018, recognizing the opportunity to turn single-brand customers into multi-brand customers, the…
How to Promote Community Involvement for Franchise Businesses
Franchises make successful businesses because at their core they’re local businesses run by local business owners and members of the community. Franchisors need to understand this and give their franchisee owners opportunity to connect with the community and be involved. It’s a great way to promote a franchise business locally and nationally. Why Community Involvement…
Local SEO for Franchises
The first thing to know about local SEO for franchises is that it’s not hard, but it can be time-consuming. The second thing to know is that before investing in local SEO (whether through your own time or by hiring someone), you should take stock of how you and your competitors currently appear in local…
MITcon 2019: What Franchisors Need to Know About Marketing & Technology
The big takeaway from this year’s Franchise Marketing Innovation & Technology Conference (MITcon) in Austin, Texas is to slow down and see the consumer through the technology. While “slowing down” seems like the wrong advice in a fast-moving industry like digital marketing, it’s important to fully understand why you’re investing in new technology or new…
Supplementing Your Corporate Marketing Budget With a Smaller Franchise Budget – A Breakdown
Do you know what your business is spending on marketing? On average, small businesses earning less than $5 million a year should be spending between 7 and 8 percent on marketing, while companies above that tend to spend closer to 11 percent. This shows that corporate budgets can be almost five percent more than small…
A/B Testing for Franchises
Have you ever sat down with your marketing team to brainstorm ad copy, design a new website page, or select what questions you should be asking your website visitors to encourage them to convert on your forms? Typically, during these brainstorming sessions your team comes up with more than one good idea. So now what?…
The Importance of Branding Consistency for Franchises
Maintaining branding consistency when you’re a franchise is one of the most important tools for a successful business. Your franchise’s brand can be one of its most important business assets, if done correctly. It lures potential franchisees and helps to attract and retain your customer base. In this white paper, we discuss the importance of…
Near Me or Best? How to Navigate Emerging Search Trends
I follow Think with Google on LinkedIn for the search trend factoids they regularly share. These straight-forward data points help marketers keep track of emerging search behavior, like the fact that mobile searches for “best” have grown over 80% over the past two years. Oh how interesting! Did you also know that mobile searches for…
Helping Your Franchise Stand Out
Every week, we give you our Monday Marketing Minute. It’s filled with industry tips, news, trends and more. This Monday, Freddy and Ashley help you identify five easy ways franchise marketing can help your franchise business stand out from the crowd. Watch the video and check out the transcript below. You can also watch other…
