Resources
PPC Cost Breakdown: How Much Does Paid Advertising Cost?
The cost of paid search, or pay-per-click (PPC), advertising depends on several factors and your goals. Businesses as big as Apple and small as your local bakery likely invest a fair share of their annual marketing budget on paid advertising. Cost, platform, budget and your return on ad spend vary by size, industry market and…
Marketing in a Recession: Advertising and Branding During an Economic Downturn
Many companies are quick to reduce marketing budgets and ad spend when a decline in economic activity leads to a recession. But advertising during a recession offers organizations an opportunity to increase brand awareness and capture market share. This can lead to a tremendous return when the economy recovers. Why You Should Keep Advertising During…
The Positives of Negative Keywords
Negative keywords are words that your content will avoid in search engine algorithms. SEO is all about making sure your content hits the right keywords. Not only should you target the right keywords, but good SEO also employs negative keywords to make sure you don’t end up connecting with the wrong audience. Understanding the value…
How to Make Landing Pages That Convert
Campaign landing pages provide to-the-point information about your business’s product, service or other offerings to drive a specific action. They’re usually separate from evergreen pages and not indexed in search engines. Instead, they’re used as a part of paid media, social media, traditional and email marketing campaigns. Landing page optimization ensures that you’re providing well-written,…
Paid Media and PPC FAQs
Paid search is an essential component of a comprehensive digital marketing strategy. Both B2B and B2C brands are looking to optimize ad spend and deliver effective, can’t-help-but-click creative to support product launches, recruiting campaigns or to stay in front of their ideal audiences. Ahead of your next paid media campaign, check out the most frequently…
Mobile Optimization Tips for Your Website and Other Digital Content
When smartphones first came on the scene, businesses created pared-down versions of their standard websites and called them their mobile sites. It worked. For a while. With the ever-increasing number of devices and screen types, mobile website optimization and design have become the default for all internet users. Marketing on the Move: Mobile-First is a…
All the PPC Terms You Need to Know
Digital marketers rely on many acronyms and abbreviations when discussing their work. PPC terms and acronyms help to ensure everyone is referring to the same paid media metrics and data points. Learning the meaning behind CPM, ROAS and other terms helps brands and marketers stay in sync and focused on the core KPIs that drive…
Advertising on Reddit: Everything You Need to Know
Reddit ads are different from the creative you’ll find on other platforms. Reddit is social media for those who scoff at social media; Reddit users value community over commerce and guard their close-knit subReddits closely. Working with a Reddit advertising agency that knows how to speak to Reddit users and craft effective campaigns can help…
Advertising on Amazon: Costs, Fees and Strategy
Amazon advertising is a great way to increase ecommerce sales, increase brand awareness and gain valuable insight into customers’ changing tastes and habits. As the largest ecommerce platform in the world, Amazon sellers often have a love/hate relationship with the site; it’s a game you have to play to be successful, but you’re always playing…
Your PPC Monthly Report Template
Looking to create a monthly report to measure the success of your PPC campaigns? Smart! Frequent reporting will help guide your campaign optimizations and help turn data into action. Tools like Google Data Studio (now known as Looker Studio) make it easier to visualize Google Ads reporting and spot opportunities to improve. We made a…
Effective Landing Page Web Design
Welcome users to your site with the right information, layout, and functionality by tailoring your landing page perfectly. Digital marketers have relied on landing pages for decades to provide a streamlined and effective experience that drives any number of conversions, including form fills, transactions, or downloads. Creating an effective landing page is an art and…
5 Tips for Paid Media Success
Are You Ready For Holiday Shopping? Though the holiday shopping season is almost here (and for some has already started), there’s still time to update your paid media strategies to ensure holiday shopping success. Online shopping continues to break sales records each year despite (or because of) pandemics, rising costs, shipping delays and more –…
