Resources

Oneupweb’s Guide to Pinterest: Promoted Pins (Part 2)

Last week we reviewed the basics of Pinterest for advertisers.  Now it’s time to get into the specifics, starting with Promoted Pins What are Promoted Pins? Facebook has Promoted Posts, Twitter has Promoted Tweets, and Pinterest has Promoted Pins Promoted Pins show up in relevant search results and category feeds.  Similar to Google, users can…

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Oneupweb’s Guide to Pinterest: Overview (Part 1)

In this series, we’ll provide an in-depth look at Pinterest for advertisers, starting with a general overview. Next week, we’ll cover Promoted Pins, followed by Rich Pins the following week, then Buyable Pins and finally management and reporting. What is Pinterest? Pinterest is a social search engine used for bookmarking interesting products and images that…

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Remarketing List for Search Ads: Oneupweb’s Tips & Tricks for Optimal RSLA Performance

Are you currently running Remarketing List for Search Ads (RLSA) campaigns? Oneupweb Director of Paid Media Shawn Finn explains the benefits of this underutilized search campaign feature. What are Remarketing Lists for Search Ads? In order to implement Google RLSA campaigns, the Google remarketing tag must be placed on every page of your website that…

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Avoid the Creep Factor: Retargeting Ads

It would be amazing if every single customer who came across your website followed a straight path to purchase. Someone visits your site for the first time, fills out a form-fill to download an ebook, then clicks the “Yes, I would like to talk to a member of the sales team” button. Minutes later, the…

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6 Ways to Create Landing Pages that Convert

Ideally, a landing page is a standalone web page designed to get visitors to take one specific action. For example: submit data and download a resource or freebie click through to another page register for a webinar subscribe to a newsletter/blog/email list make a purchase Landing pages are meant to avoid higher bounce rates by…

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Meet Daniel Hanson–the Newest Member of Funupweb

Name: Daniel Hanson Position: Paid Media Project Manager What’s your average day like at Oneupweb? Enjoyable Tell us about a favorite client moment. Too early Tell us about a favorite Oneupweb moment in general. Ping pong is always fun.  Listening to and watching Dave W.’s shenanigans makes us laugh.  He’s really into birds. What’s your…

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The Oneupweb Mobile Response Team Tackles Yahoo Gemini

You are less than a week away from Mobilegeddon (or Mopacalypse, or whatever other end-of-days moniker you’d like to attach to April 21, the day Google begins using a website’s mobile-friendliness as a ranking signal for mobile searches). Hopefully, your site is in order and accessible across devices. We’re going to assume so and take…

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The Art of Targeting Men Using Pinterest

Considering recent site improvements and the launch of Promoted Pins, advertisers have excellent new opportunities to target men using Pinterest. When Pinterest launched in March 2010, it nailed the landing in becoming the premier online digital scrapbook for collecting recipes, DIY schematics, wedding ideas, inspirational quotes, and much more (including my favorite: the Willy Wonka…

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The Blurred Lines of Paid, Owned and Earned Media

Those in the marketing and agency world are privy to the buzzwords “paid,” “owned” and “earned.” Traditionally, they stand for the different types of media and break down like this: Paid: buying a 30-second Super Bowl spot Owned: your company’s website, blog and social media accounts Earned: getting free coverage in AdWeek But today the lines…

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Programmatic Buying – Huh?

Recently, digital media planners and buyers – those who determine the best mix of channels for an advertising or marketing campaign, and those who purchase the inventory – are moving to add programmatic buying to their online advertising tool belt. One of the latest buzzwords to hit the ad tech landscape – programmatic – is generating…

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Super Bowl 49

There is nothing I’d rather do on this Monday morning at work than write about my favorite, and least favorite, Super Bowl commercials. Seriously, I wait all year long to judge the companies who spend $4M on a 30-second spot and a jaw-dropping $8M on a 60-second spot. What other venue allows your brand to…

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In partnership with Google, Oneupweb to Host Free Workshop for Local Businesses

Google-Sponsored Event at Oneupweb Event Date: Wednesday, January 28, 2015 Event Time: 5:30pm – 7:00pm Event Place: Oneupweb Headquarters, 13561 S. West Bayshore Drive, Traverse City, MI 49684 As teased briefly in a prior blog, Oneupweb is teaming up with Google and hosting a free event open to all business owners and managers. Let’s Put…

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