Resources

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Learning from Trends in Advertising During a Recession

As we rounded out April 2020, paid media advertising spend in the US had seen more than a 50% decline over the past two months. It makes sense. Media dollars for search engine marketing are meant to drive conversions. And because of coronavirus (COVID-19), many traditional conversions simply cannot happen right now.  Advertising during a…

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Bar graph showing that hospitality-industry website sessions were mostly desktop in February 2020 and changed to mostly mobile in April 2020

Coronavirus, Ads and People at Home

Observations of Consumer Behavior through a PPC Lens We’ve seen reports from all over about how coronavirus (COVID-19) is changing the way we use the internet. At Oneupweb, we’ve noticed some interesting changes in the way people interact online since states began declaring states of emergency. For a higher education client’s paid media campaigns, there…

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Is Customer Lifetime Value (CLV) Part of Your Digital Marketing Strategy?

If you’re responsible for marketing your brand online, there’s a good chance the ROI question occupies a lot of your day (and, probably, a fair amount of your evenings). How do you best measure return on investment in paid media, content marketing, SEO and social media? The answer: implement customer lifetime value marketing into your…

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Now It’s Personal: 4 Tips for Personas in Higher Education Marketing

For digital marketers, few industries are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. Through all steps of the journey, reaching and connecting with qualified prospective students is difficult — and that’s to say nothing of actually getting them to apply. Personas bridge the gap by connecting marketers with…

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Meet Andy “Funky” Olds, PPC Extraordinaire

Position: PPC Project Manager Choreographer of the Funky Dope Beat Maneuver What’s your average day like at Oneupweb? I maintain and optimize clients’ advertisements on paid media and make improvements based on results of data analysis. Tell us about a favorite Oneupweb moment. The day a conversation led to the loosening of the anti-Oxford comma…

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Frequently Asked Questions About Annual Planning

It’s the end of another year . . . the time when you take stock of your marketing efforts, assessing what worked, what fell flat and where you need to improve. Even if your company’s fiscal year does not follow the calendar year, December is a great time to strategize and come into the new…

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Google Rebrands – and Revamps – Its Ad Suite

Google AdWords, for example, has officially become the new and improved Google Ads It’s official! Google AdWords is now Google Ads. With this transition, which became official July 24, 2018, Google also rebranded and re-organized its other ad platforms into new brands: Google Marketing Platform and Google Ad Manager. The changes are a concerted effort…

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SEO PPC Sexy Swivel Table Template

If you’ve arrived at this page, it’s likely you already understand the benefits of aligning your PPC and SEO campaigns. Congratulations! You’re among the enlightened. The purpose of this Google Sheet is to help you sort through the “Paid & Organic” report that you have exported (or will soon export) from your Google Ads account….

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Seven Minutes in Digital Marketing Heaven: A Monday Marketing Minute Round-up

If you’ve missed out on our last seven minutes in digital marketing heaven, cozy on up and get comfortable for a Monday Marketing Minute quickie. Our seven hottest tips rolled into one package. If that didn’t leave you satisfied, check out the full version of each of our last seven Monday Marketing Minutes below. Minute…

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Meet Amy Lewis: Part Paid Media, Part Account Manager

Name Amy Lewis Position Senior Account Executive What’s your average day like at Oneupweb? In a normal day, I’m attending meetings, coordinating documents and most likely bobbing my head to the music playing in the office. Tell us about a favorite Oneupweb moment in general I’ve loved expanding my knowledge with the help of this…

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Is Google Dumping Your Analytics Data for GDPR?

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2018 Marketing Predictions: Paid Media

Director of Paid Strategy, Shawn Finn gives us his thoughts on the paid media topics that should be on the forefront of all discussions as you move into 2018:
– Consumer behavior and audience targeting, layered with a solid search strategy, will give you the ultimate one-two punch.
– Video will continue to skyrocket.
– AI and machine learning are changing the way we think about search.
– Take advantage of B2B social growth….

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