Resources

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Google Rebrands – and Revamps – Its Ad Suite

Google AdWords, for example, has officially become the new and improved Google Ads It’s official! Google AdWords is now Google Ads. With this transition, which became official July 24, 2018, Google also rebranded and re-organized its other ad platforms into new brands: Google Marketing Platform and Google Ad Manager. The changes are a concerted effort…

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SEO PPC Sexy Swivel Table Template

If you’ve arrived at this page, it’s likely you already understand the benefits of aligning your PPC and SEO campaigns. Congratulations! You’re among the enlightened. The purpose of this Google Sheet is to help you sort through the “Paid & Organic” report that you have exported (or will soon export) from your Google Ads account….

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Seven Minutes in Digital Marketing Heaven: A Monday Marketing Minute Round-up

If you’ve missed out on our last seven minutes in digital marketing heaven, cozy on up and get comfortable for a Monday Marketing Minute quickie. Our seven hottest tips rolled into one package. If that didn’t leave you satisfied, check out the full version of each of our last seven Monday Marketing Minutes below. Minute…

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Meet Amy Lewis: Part Paid Media, Part Account Manager

Name Amy Lewis Position Senior Account Executive What’s your average day like at Oneupweb? In a normal day, I’m attending meetings, coordinating documents and most likely bobbing my head to the music playing in the office. Tell us about a favorite Oneupweb moment in general I’ve loved expanding my knowledge with the help of this…

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Is Google Dumping Your Analytics Data for GDPR?

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2018 Marketing Predictions: Paid Media

Director of Paid Strategy, Shawn Finn gives us his thoughts on the paid media topics that should be on the forefront of all discussions as you move into 2018:
– Consumer behavior and audience targeting, layered with a solid search strategy, will give you the ultimate one-two punch.
– Video will continue to skyrocket.
– AI and machine learning are changing the way we think about search.
– Take advantage of B2B social growth….

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The Power of Affinity Audiences

Affinity audiences are a great way to scale your campaigns to reach consumers that are interested in your products or services. What Is an Affinity Audience? An Affinity audience considers a user’s search history, social activity and content consumption patterns. These distribution options may utilize similar data points, but the way they categorize individual users…

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Paid Search Territory: Why Bid on Brand Terms?

Many SEM experts advocate bidding on branded keywords because it increases the real estate your brand occupies on the search engine results page (SERP). Additionally, it makes it more expensive for your competitor to steal clicks from people who are looking for your brand. But there’s more to it. Check out the reasons that Oneupweb’s…

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Forecasting Performance for the Holiday Season

For many retail advertisers, the holiday represents the busiest time of the year.  Increased demand often helps sustain sales numbers by offsetting slower months, when shoppers are less inclined to buy.  Starting around Black Friday, consumer demand increases exponentially, and it happens almost overnight.  It’s not uncommon for clients to see a 10x volume increase…

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Hand in Hand: Breaking Down Barriers Between Digital and Traditional Marketing

Just last month, research company eMarketer forecasted that digital will overtake TV ad spending this year for the very first time.  This goes against predictions made earlier this year by industry observers that TV would stay on top until 2017. Things are moving fast. We do not find it surprising that digital is surpassing traditional…

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Holiday Shopping Season is Right Around the Corner

Are you ready? Is anyone else surprised it’s Fall and the holiday shopping season is vastly approaching? I don’t know about you, but I’m not ready for it. It has been an exceptional summer and I’m not ready to let that go. This time of year can get busy for the commerce industry. Commerce marketers,…

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The Power of Customer Match 

Reach Your Most Engaged Customers with Customer Match Data…

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