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The Tools for Successful Web Page Optimization: Beyond the Minute
There’s science behind the SERP. Results brought to the top of a Google search are there after careful web page optimization. It’s a little keyword research, a sprinkle of image attributes and a dash of coding that makes up the secret formula for a well-optimized page. Lucky for you, this blog has all the web…
Twitter Remarketing: It’s Awesome & You’re Ignoring It
I wrote a blog a few weeks ago about what a slam dunk Twitter cards could be for your business and how ridiculously easy they are to set up. It went over like a lead balloon. I believe it was officially the least viewed blog post I’ve ever written. (I’m totally not offended. But Twitter…
Earned Media vs. Owned Media vs. Shared Media: What’s the Difference?
The internet is made of content, and some of it, just a slice, is about you. Every piece of content, every image or snippet of text, plays a role in building brand awareness, influencing your audience, and generating sales. Quality content grows your business, but you don’t have to make it all yourself. A comprehensive…
The Robots.txt File: What It Is and Why It Matters
For decades, the humble robots.txt file served as the de facto regulator of search engine crawlers. Thanks to AI, that democratic supremacy may be over. This small piece of code is tasked with restricting crawlers from sensitive areas of a website, and, to their credit, the likes of Google, Bing, and Firefox have honored those…
Social Media Marketing Services
Oneupweb social media experts don’t just write catchy posts; we post highly shareable copy, social videos, SEO-optimized blogs and other key building blocks of brand awareness. Whatever your platforms of choice, let’s do social right….
The Franchise Marketing Playbook
Franchise marketing starts at the top. As a franchisor, it’s up to you to set the tone for your corporate brand and help franchisees find ways to translate that tone for local marketing campaigns. With over two decades of experience providing franchise marketing support, we’ve compiled the strategies, the tactics and the channels that deliver…
Yes, It’s Time to Grow Your Threads Account
Meta’s “Twitter-killer,” Threads, launched on July 5, 2023. In just 5 days, the app had over 100 million downloads, the fastest to hit the milestone. Thanks to a nearly seamless integration with Instagram, the Threads app has enjoyed steady growth and rolled out a few key features that have made advertising on Threads more impactful…
Meta Verified for Businesses: Everything You Need to Know
Meta hinted at a more robust verification program in early 2023 when it announced Meta Verified. Initially offered to creators, the subscription bundle is now available to WhatsApp, Instagram and Facebook business accounts. The bundle includes several exclusive resources designed to help brands get more from organic and paid efforts – but is it worth…
Loomly vs. Hootsuite vs. Buffer: What’s the Best Social Media Tool?
There are plenty of social media management software options out there – you might say too many. Each platform has its own features and pricing structure, which offers brands willing to do their homework an opportunity to find the right fit. Over the past several years, our social media marketing team has tested several platforms,…
Facing Your Social Media Marketing Problems
Your customers are spending more time than ever on social media platforms. All that scrolling, swiping, and liking is driving renewed importance of social media marketing and social ecommerce, forcing brands to rethink how they present themselves to the world. The average American spent more than 1,300 hours on social media in 2020; now is…
3 Ways You Can Use Animated GIFs in Digital Marketing
While there may be controversy about how to pronounce it, there’s no debate: GIFs kickstarted the shift to short-form video on social media. Before short-form video platforms like Vine hit app stores in 2012 and long before TikTok went global in 2016, GIFs were the most common short video. From Twitter to Tumblr, GIFs were…
How to Improve Your Digital Marketing Strategy – Fast
Marketers, whether part of a whole inbound team or the only team member, feel pressure to improve efficiency constantly. It’s great to always want to improve, but you might not know where to go next. That’s okay. While no true “quick fix” works for everyone, we’ve put together a few tips to help you prioritize…