Twitter announced it would be rolling out analytics for site owners in the next few weeks. This has been a long awaited feature, as marketers have tried to track the effectiveness of Twitter since its inception (a tweet within a tweet?). The new analytics will offer the following features:
- Understand how much your website content is being shared across the Twitter network
- See the amount of traffic Twitter sends to your site
- Measure the effectiveness of your Tweet Button integration
Twitter analytics will help answer questions that marketers have been asking for years. The added ability to measure the effectiveness of a websites tweet button will also be an invaluable.
Are you looking forward to the new analytics? And if so, what specific feature interests you the most?