Seasonality: Data + Creativity Part Two

As content marketers, its our responsibility to stay one step ahead of what our audiences’ minds gravitate to naturally. One of the easiest pieces of that puzzle to keep track of is the changing of the seasons. Keeping your finger on the pulse of trends, expectations, and requirements that repeat themselves on an annual basis […]

Is Winter Coming for Your Business? Addressing “The Pivot”

In George R.R. Martin’s popular series of fantasy novels, “A Song of Ice and Fire,” which you probably know from its HBO television adaptation “Game of Thrones,” the ominous creed the Stark family lives by is, “Winter is coming.” It’s a truism. If you live in northern climates (like us!) you recognize this as a […]

Our Any Season Reading List :: INFOGRAPHIC

Summer reading lists are popular, but some books are worth reading any time of the year. Below are 10 books written by experts in business, marketing, social sciences and more. Each book contains tips for better work, business decision-making and a more meaningful life.       Our Any Season Reading List: Business Adventures by […]

Creating a Timeless Brand in a Trend-Obsessed World

Every great brand has a style, a look and feel that, like a moth to the flame, draws customers in. You can often identify these brands by a single iconic element that differentiates them from all other competitors. Coca-Cola has its iconic red, McDonald’s its golden arches, and Starbucks a siren of the sea. But […]

Are You Ready? Get Our Guide on Weathering Challenges

I told you we had some good stuff planned, didn’t I? Well, here it is! Our new direction with the way we create and disseminate content. Moving forward, our blog will be anchored to a specific topic. This month, we discuss seasonality. Seasonality is more than just retail and Santa Claus. Buying cycles, budgets, cyclical […]

Timing Your Launch: A Lesson from Kickstarter

Timing is one of marketing’s trickiest details. Think about a time when you and your team thought you had planned the perfect marketing tactic or campaign. But then things didn’t go quite as expected. What happened? Any number of things can sink even our best-laid plans—but maybe it was just bad timing? The Case of […]

Must Spend by Years End – 3 Strategies for Spending Budget & Proving ROI by New Year’s

Heading into the 4th Quarter, it’s not uncommon for a Marketing Department to be facing down surplus budget. Even with extensive, and careful planning the year before, a lot of things can happen in 12 months. Making it more complicated are the teams who have final budgets influenced by what they did (or did not) […]

4 Lessons Nonprofits Can Learn From E-Commerce Holiday Planning

It’s no secret the holiday season is an incredibly important time for online retailers. For example, 2013 sales on Cyber Monday topped $2B, and all signs indicate that this number will grow in 2014. It’s also no secret the holiday season is incredibly important for nonprofits. Frankly, nonprofit organizations know the last two calendar days […]

‘Tis the Season for Something Different

Welcome to Oneupweb. If you haven’t come across us before, we’re glad you’re here. If you have—you may notice something’s a little different. And that’s good because that’s our theme for this October: seasonality. But not just in the traditional sense, like holiday planning. We’re also using it in the broadest sense possible. What does […]