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Pinterest for Higher Education Marketing
The higher education market is fiercely competitive and is being affected by a number of factors, including rising student loan debt, a shrinking job market and the emergence of new technologies. It can be a bit of a jungle out there. And as the old saying goes, when in Rome, act like the biggest cat…
More Native Than Native Advertising
Is there something more native than native advertising? Yesterday, I was cruising the Internet, browsing through a few of my favorite digital haunts, and I stumbled upon a Fast Company article highlighting a chair designed for public spaces (like airports) that actually shields you from the glances of passers-by. Being a bit of a privacy…
5 Tips to Reduce Shopping Cart Abandonment
See Oneupweb’s latest infographic: 5 Tips to Reduce Shopping Cart Abandonment…
The Fastest Brand Alive
Superman comic #199 (1967) introduced geekdom to what is now an age-old question: in a race around the world against the man of steel (Superman) and the human speed demon (Flash), who is the fastest man alive? The answer is irrelevant (it’s obviously the Flash—he’s a man; Superman is an alien). But let’s apply it…
You’re Probably Doing It Wrong
“The more a piece of content looks like genuine editorial content, the more valuable it becomes.” —Felix Salmon, Reuters Felix Salmon’s quote succinctly describes the value point for native or content marketing—it’s a way for an advertiser to hold the attention of its target audience without the audience member realizing it’s being marketed to. Done…
Highlights from the MPC13
On Day 3 of the Mackinac Policy Conference, the Oneupweb team reflects on some of their favorite sessions so far: Building and Protecting Michigan’s Critical Cyber Infrastructure We’re no stranger to the dangers lurking in the online world. As web developers, we preach—and practice—the need for secure hosting, strong cyber hygiene, and general online security…
Mackinac Policy Conference 2013
Oneupweb is proud to sponsor the 2013 Mackinac Policy Conference and the innovation it brings to Michigan businesses. The annual confab of thought leaders convenes tonight, Tuesday, May 28 at Mackinac Island’s Grand Hotel. The next 4 days will be packed with all things Michigan. In anticipation for the week’s activities, here are the 5…
5 Tips for Goal-Setting in Digital Marketing
If you asked everyone in your marketing department to name his or her top goals for the company, would the answers match up? I’m going to go out on a heavily reinforced steel limb and say, probably not. And that’s OK. In marketing, that highly sought-after “same songbook” is not always the only one worth…
Sharing Our Michigan Love
Today Oneupweb is excited to host the Michigan Road Scholars, a group of 30-plus faculty members from the University of Michigan as they tour, observe and fact-find their way across the state visiting Michigan businesses. As part of their 3-day journey, they’ll be stopping by Traverse City to visit our office and get a taste…
Aesthetics and User-experience : Website Design and Development – Oneupweb Marketing
Ask someone to draw you a house and you’ll probably receive a rudimentary rectangle with a rectangle door, square windows and a triangle roof. Ask Frank Gehry to draw you a house, and you’ll probably receive something that belongs in a Salvador Dali painting. What makes Frank Gehry different from an ordinary architect? Any architect…
Top Five 2013 April Fool’s Day Pranks
Monday marked April 1st, a day relished by merry pranksters and hated by the gullible and unwary. While you may have walked into or witnessed a practical joke or two in your workplace that morning, brands and digital media properties were also busy unleashing their own inner tricksters. Here are our top five April Fool’s…
Pop in for a QWIKI… Review That is.
Qwiki allows users to share multimedia content easily. Watch our review. …