Blog
Lessons from the Washington Post’s “Refuge”
There are marketing lessons within reporting on real world events. They aren’t marketing lessons so much as they are general lessons for how to make people pay attention and think—but isn’t that the point of marketing? Recently, the Washington Post ran a heartrending, beautifully human feature on Syria—specifically, the refugees and their stories. It’s possibly…
5 Digital Trends For 2014
It’s December, and 2013 is fast coming to a close. If you haven’t started thinking about 2014, it’s time. Next year is going to be another big one for digital marketing, with big, fast changes in the way people use and interact with the Internet. But don’t fret, we have you covered: #1. Converging Boundaries…
Social Reservations (The Good Kind)
Twitter is helping two brands convert followers into sales–how else can social channels reach target consumers? A constant topic around social media is how to convert a social follower or user into a sale. Well, over the past month, two brands: Starbucks and Loews Hotels & Resorts have started to do just that. By leveraging…
Madiba, The Presidential Selfie and the Importance of Context
Nelson Mandela died this past weekend and he will be greatly missed. He was an amazing human being, a revolutionary politician and a respected humanitarian. His memorial service was a reflection not only of Madiba the man, but also of his legacy; it’s been described as joyous—South Africans and many around the world celebrated his…
Perfection: Pro Infirmis’ Richly Human Campaign
Pro Infirmis, a Swiss charity advancing awareness for people with disabilities, recently unveiled its “Because Who Is Perfect? Get Closer” campaign. It’s a wonderfully human campaign and it demonstrates the power of the human side of marketing. Think about the following: the model family in the latest luxury car commercial; the house they…
Pantone Announces 2014’s Color of the Year: Radiant Orchid
About this time every year, color-obsessed designers begin checking the Pantone website for that oh-so-important announcement. What will be next year’s color? Will it be warm or cool? What color will be the trend for 2014? Is it going to be orange, red, blue or something else entirely? Today, we found out. Radiant Orchid will…
B2B Holiday Remarketing :: Paid Media
Is remarketing advantageous to B2B companies? We say, yes! Remarketing—showing relevant ads across the web to people who have previously visited your site, is nothing new to B2C advertisers (and if it is we need to talk!). But you might be surprised to learn that remarketing during the flurry of online holiday buying is a…
Point, Click and Shake Hands: Personal Value in Ecommerce
In a great article on the importance of humanizing brands in improving ecommerce loyalty, Chris Malone outlines his study’s findings that “online shoppers at ‘multi-channel’ retailers such as Best Buy, Macy’s, Sears and Walmart reported much higher customer loyalty than those who had only made in-store purchases.” The bottom line: personal value matters. Many of…
Modern-Day Marketing Is Storytelling–Be Authentic, Be Honest
What can “hygge” and “guanxi” teach marketers about storytelling? For starters: be honest; be authentic. Foreign words that don’t adequately translate to English have always fascinated me. The Danes, for example, have their hygge, which is closely related to comfort, but more accurately describes that very specific warmness/safeness/placidity you feel when you’re around a fire…
Happy Thanksgiving from Oneupweb
Thanksgiving is, perhaps, my most favorite holiday. It’s not simply the act of coming together in celebration or of seeing friends and family—it isn’t just about the food or the football, although those things are nice. It’s everything about it. Heck, even the reciprocity within just the word “Thanksgiving” is a wonderful thing. Be thankful….
Google’s Earnings Call Reveals Huge Surge in Mobile Traffic to YouTube
How much mobile traffic does YouTube receive? The numbers may surprise you. In its most recent earnings call, Google reported 40% of YouTube traffic is now derived from mobile users—a figure that’s up 25% from 2012 and one that crushed the percentage of traffic the social media video giant saw from mobile users in 2011,…
Google Announces Shopping Campaigns
Google has announced the creation of Shopping campaigns, a new type of campaign for Product Listing Ads. These campaigns will bring new functionalities to the already popular Google Shopping product. One of the most important is the ability to browse product inventory in AdWords and build product groups for items you want to bid on….