Resources Templates & More
Your PPC Monthly Report Template
Looking to create a monthly report to measure the success of your PPC campaigns? Smart! Frequent reporting will help guide your campaign optimizations and help turn data into action. Tools like Google Data Studio (now known as Looker Studio) make it easier to visualize Google Ads reporting and spot opportunities to improve. We made a…
Get a Free Social Media Audit Checklist
It’s never a bad time to reflect on your social media strategy and make plans for what’s next. Take stock of your team’s social media marketing to evaluate success, prioritize platforms and plan ahead. Whether you still think of TikTok as the 2009 pop hit by Kesha or you’re a bit of an influencer yourself,…
SEO PPC Pivot Table Template
You probably already know the benefits of aligning your organic and paid marketing campaigns. Congratulations! You’re ahead of the game. If you haven’t started integrating SEO and PPC efforts, now is a great time to start so you can start raking in that data. One of the tools we use to align our organic and…
The SEO Site Launch Checklist
During a new website launch, aspects of technical SEO are easily overlooked – until it’s too late. The best way to avoid indexing errors, messy links, broken event tracking and other SEO problems is to create a well-defined website process with clear division of responsibility. That’s why our agency made this website-launch SEO checklist. The…
Why Writing a Digital Marketing Case Study Will Convert All the People
Okay, maybe we took some poetic license with using the word “convert all the people.” However in a recent survey by B2B Marketing, of 112 marketers, two-thirds (66%) stated that case studies were “very effective” at driving leads and sales, and a further 32% found case studies to be “quite effective,” making case studies the…
Storyboarding Tips for Marketing Videos & Free Storyboard Template
The Best Productions Start with Great Preproduction Have you ever gone grocery shopping without a shopping list? If you have, you know that while you might still end up with a cartful of food, you’ll likely soon realize you forgot several items you badly needed to purchase from the store. Filming a video is like…
Create a Social Media Calendar and Keep Your Posts in Order
Social media marketing can feel unpredictable and overwhelming, but, like most marketing, it just requires data, strategy and forethought to be effective. Creating a social media calendar is a great first step that will motivate you to plan posts and your boosted content strategy each month, so you’re not left frantically scrambling for daily content…
Your Monthly Digital Marketing Report: Template and Walkthrough
Each month a gift arrives in your inbox. Your monthly digital marketing report! Regardless of what agency you work with, hopefully they’re providing you with reports. Digital marketing reports help businesses understand where traffic is coming from, where it’s headed and why it all matters. Oneupweb’s full monthly reports are endlessly customizable. Depending on the…
How to Create a Content Calendar
At Oneupweb, we use a content calendar for our internal content marketing and build them out for clients. It’s more than just a way to keep track of content; it’s an all-encompassing content strategy that includes SEO-optimized blogs, engaging social content, on-brand videos and promotion tips. In this blog, we’ll explore how a content calendar…
A Marketing Plan Template to Start Your Year Right
With the new year right around the corner, our office is busy with strategic planning for our clients and our own business. We’re sure yours is too. In the flurry of meetings, reviews and holiday parties, don’t put your annual plan off till the last minute. Use our digital marketing plan template to prep for…
Chart My Click Through Rate (CTR)
You’ve seen click-through rate models, but have you wondered how accurate they really are? The fact is that no two websites are exactly alike. Your content and the way you show up in search results is unique – and so is your click-through rate! We’ve developed an Excel template to help marketers chart their non-branded…
