Resources
How to Track Featured Snippets from Google
Featured snippets are one of the most valuable SERP features to rank for. They put your organization at the top of the search results in your own, lovely box. While that may not increase your organic traffic, it will vastly improve brand awareness and credibility. These snippets also increase your visibility through voice search answers….
Dryer Troubleshooting Tool Puts New Spin on Blog Strategy
Mr. Appliance, the top appliance repair franchise brand in the US, needed to reach more middle-of-funnel prospects with their organic content strategy. Oneupweb developed a keyword strategy and the right type of content – an interactive tool! – to drive more organic leads for this client. Challenges The website’s existing resource content was focused on…
Content Marketing Works – We Know Firsthand
Even as a digital marketing agency, we struggle to prioritize our own brand building, search engine optimization, and other internal marketing goals. It’s important to us to always make our clients happy, so our experts are often busy working on a client project instead of internal projects. But in early 2020, we ramped up content…
AMP SEO Impact in 2021 and Beyond
AMP, or accelerated mobile pages, was never a direct ranking factor for Google, but the search engine has been known to provide a distinct advantage to sites using this format. Now times are changing, and so is the future of AMP. Let’s cover why AMP was so important in the past, how it affects SEO…
Oneupweb’s Website Planning Guide
Your business’s website project approaches. You’re sweating. Uncertain. Dreading the thousands of tasks you’ll soon be somehow juggling. Then you get lucky enough to land on this page! Our agency experts created a website project plan that works for new websites and redesigns. It also applies to merges and migrations. Use the guide to get…
SEO for Dispensaries: Grow Your Business Online
Marijuana dispensaries are cropping up in cities across the country, offering dank strands of flower and heady vape cartridges for medical and recreational users alike. Dispensaries face plenty of regulatory challenges and marketing restrictions as well. One of the best avenues to grow your marijuana business online is to put in the legwork. Here’s why…
How Long Does It Take for SEO to Work?
Generally, it takes about 4 – 6 months for SEO efforts to really take off. However, you could see results in as little as 2 weeks if you’re not targeting very competitive keywords, you have great content and your website is authoritative with a lot of backlinks. These results will depend on your strategy, your…
12 SEO Tips for Blogs
Blogs are an incredible tool for building brand awareness and even driving sales. The best way to get long-term benefits from your business’s blog posts is to prioritize SEO and thorough topic planning. Here are the basics and the detailed logistics to know. The Basics 1. Choose effective topics. Successful content marketing requires creating…
Understanding Bing SEO
It’s true – Bing is not the most popular search engine on the planet. Far from it. But you may not know just how many searches Bing actually handles. Bing provides the power behind several other search tools and platforms, including: Bing search Yahoo! search AOL search Xbox search Microsoft Office and Outlook search Skype…
Virtues of the Best Content Marketing Agencies
Content marketing is an extremely valuable piece of the digital marketing puzzle. It’s time-consuming when done in-house, so many marketing directors seek the help of a content strategy agency. The best content marketing agencies will support your business by: Knowing your brand inside and out, including voice, tone, differentiators, mission and more Performing keyword research…
What Is Schema Markup, and How Should I Be Using It?
Schema markup creates an enhanced description, on top of HTML, that is visible only to search engines and provides context to otherwise ambiguous content. It is especially important to Google and other search engines because accurately interpreting the context of a query will determine the quality of a search result. In the following example: <h1>Apple</h1>,…
The SEO Site Launch Checklist
During a new website launch, aspects of technical SEO are easily overlooked – until it’s too late. The best way to avoid indexing errors, messy links, broken event tracking and other SEO problems is to create a well-defined website process with clear division of responsibility. That’s why our agency made this website-launch SEO checklist. The…
