Resources
How to Display Google Reviews on My Website
You’ve seen plenty of websites with a page of cherry-picked five-star reviews. But is that really convincing anyone? Probably not. However, there is a good way to embed Google reviews on your website to beef up your brand’s perceived value. This is kind of our thing. Learn more about Oneupweb’s local SEO experience! How to…
Google Business Profile Case Study
How does a hospitality-based business drive organic traffic when a pandemic forces people to stay at home, avoid crowds and cancel vacations? Adapt – with help from their marketing partner, Oneupweb. Our client, a resort and spa business, has three golf courses. Their golf pages usually drive a lot of organic traffic to the website…
Thriving After Google’s Page Experience Algorithm Update
In mid-June 2021, Google officially began rolling out their Page Experience algorithm update. The update blends new Core Web Vitals metrics with existing UX-related ranking signals to measure overall Page Experience. This Page Experience signal is an influential tiebreaker in the great battle for top spots on the SERP. Should you be scared? Probably not. Our SEO and…
Mr. Electric Case Study: Franchise Content Marketing Strategy
The Problem Mr. Electric, the country’s leading franchise of residential and commercial electricians, needed better results from their website content. They wanted to provide helpful blog content to bring organic traffic to the site, increase total brand impressions and improve their social media presence. At the same time, they wanted to drive more conversions. Oneupweb…
Your Guide to Effective Competitor Keyword Research
Keywords are an excellent insight into brand values, product and service priorities and the audience a brand targets online. Conducting an in-depth competitor keyword analysis helps marketers identify content gaps that improve organic keyword positioning and capture more clicks from the competition. With time, creativity and thorough research, competitor keyword targets could be your ticket…
How to Determine Your KPI for Marketing and Sales
KPIs, or key performance indicators, are crucial to measuring and implementing successful digital marketing strategies. Take less than two minutes to learn how to use KPIs from the experts: Determining unique key performance indicators (KPIs) is essential for marketing and sales teams. Without specific metrics guiding you, there is no standard of measuring how your…
Why Blogging Is Important for Your Business
Effective blogging enhances your business’s authority among humans and search engines, and it drives new brand impressions from people who are interested in industry-relevant topics. A blog also supports marketing efforts through email, paid media advertisements, social media and other channels. Let’s look at the many ways companies use blogs so you can answer for…
Google Business Profile Optimization Tips – From Start to Finish
Make Your Google Listing Magnificent Google Business Profile, formerly known as Google My Business, is a free local listings tool, or business directory, that’s essential for creating a strong digital brand presence. It puts your business information in relevant Google search results and Google Maps – which is exactly where everyone wants it to be….
There Is No “Pandemic Marketing Plan”
If you’re like us at Oneupweb, you’ve seen a disproportionate number of posts about “how to work from home” and “video conference etiquette.” But once you’ve settled in and you know your new #WFH routine, what marketing should you spend your time on? There is no one-size-fits-all “pandemic marketing plan.” Rather, there are many ways…
Why You Should Double Down on Content Marketing During a Recession
Updated June 2022 Despite record-low unemployment rates, high inflation and a return to bear market conditions are causing widespread concern about a possible recession in 2022 or 2023. While the COVID-19 recession lasted a mere two months, no one knows how long the looming recession may linger. It’s reasonable to assume that many companies are…
What Is Full-Funnel Marketing?
The sales and marketing funnel is a visual representation of your customer lifecycle: from awareness and interest to evaluation and purchase. Full-funnel marketing is developing different marketing touchpoints to support every client interaction through each stage of the funnel by offering unique content for the top, middle and lower parts of the funnel. Because the…
Your Monthly Digital Marketing Report Format: Template and Walkthrough
Each month a gift arrives in your inbox. Your monthly digital marketing report! Regardless of what agency you work with, hopefully they’re providing you with reports. Digital marketing reports help businesses understand where traffic is coming from, where it’s headed and why it all matters. Oneupweb’s full monthly reports are endlessly customizable. Depending on the…
