Resource Archive

5 People You Need To Know To Market in Higher Education

Education must be personalized. When making decisions, prospective students are becoming more and more accustomed to programs and schools that cater to their unique needs and goals. Whether it’s a world leader in executive MBAs, a top art college or a career advancement institute, understanding the needs and attitudes of education consumers and stakeholders has […]

in Blog

Now It’s Personal: 4 Tips for Personas in Higher Education Marketing

Non-traditional students mean the end of traditional higher education marketing campaigns. But personas are more important than ever. For digital marketers, few categories are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. From messaging and creative to channel selection, reaching and connecting with qualified prospective students is difficult — […]

in Paid Media, SEO, Web Design

7 Tips for Making Your Higher Education Website Shine

Your website is your most important digital asset. For many potential students it is their first interaction with your school. It’s also important resource for your current students, alumni, professors, community leaders and all others who go to your website for news, events and information related to your institution. It’s imperative to provide them a […]

in Web Design

3 Tips for Leveraging the Application in Higher Education Marketing

In digital marketing, a compelling offer is everything. It can make or break a landing page, improve click-through and conversion rates, and encourage social sharing (among many other things). Yet despite their undeniable importance, offers are regularly undervalued in higher education, where generic, cookie-cutter brochures and mailings are a dime a dozen. This is particularly […]

in Blog

CRM Retargeting in Higher Education Marketing

In higher education marketing, successful enrollment campaigns follow the most basic rule of relationship marketing: there’s no substitute for personal contact. Beyond “The Big Three” (Cost, Financial Aid, and Academic Reputation), Noel-Levitz’s comprehensive 2012 study reveals “Personalized Attention Prior to Enrollment” as the leading factor to enrollment among four-year private first-year students. Despite this, the […]

in Paid Media

LinkedIn Launches University Pages, Lowers Age Requirements

The launch of University Pages brings more attention to the expanding market share and functionality of LinkedIn. The new college profile allows members to see how many of a school’s alumni are on LinkedIn, a breakdown of the main industries they work in and a list of top graduate employers. An estimated 200 universities have […]

in Blog

Pinterest for Higher Education Marketing

The higher education market is fiercely competitive and is being affected by a number of factors, including rising student loan debt, a shrinking job market and the emergence of new technologies. It can be a bit of a jungle out there. And as the old saying goes, when in Rome, act like the biggest cat […]

in Blog