Resources
Oneupweb Higher Education Paid Media Case Study: Boston College
The Lynch School of Education and Human Development at Boston College (BC) offers degree programs from undergraduate to graduate degrees and continued education. In 2019, the Lynch School brought Oneupweb on board to contribute to marketing efforts for their first two fully online master’s programs: Educational Leadership & Policy (ELP) and Global Perspectives: Teaching, Curriculum,…
How Market Research Helps Higher Education
Higher education is a rapidly changing industry. As a higher education marketer, you need to be armed with insights before making decisions. Market research for higher education allows you to make strong decisions that show your college or university is a thought leader who already knows your students. “Market research” may sound like a buzzword…
Higher Education Content Marketing
Skip the hot tub, but hop into our time machine, to set the stage for this post we need to take you wayyyy back, all the way back to 11th grade. Between after-school activities and acne breakouts you found time to take the ACT or SAT and apply to one, a couple or many colleges…
Now It’s Personal: 4 Tips for Personas in Higher Education Marketing
For digital marketers, few industries are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. Through all steps of the journey, reaching and connecting with qualified prospective students is difficult — and that’s to say nothing of actually getting them to apply. Personas bridge the gap by connecting marketers with…
7 Web Design Tips for Education Sites
Your website is your most important digital asset. For many of your potential students, it’s their first interaction with your school. It not only “sells” your school, for many institutions, it’s also the platform prospects use to apply for enrollment. The website is also an important resource for your current students, alumni, professors, community leaders…
Marketing And Strategy For Higher Education Institutions
Marketing is about more than just attracting students. Oneupweb’s white paper discusses business models and marketing strategies for the education market. Here’s what you’ll learn: How advancements in technology affect enrollment How changing your business model can offset cost How to identify your institution’s differentiators How to make your marketing efforts more holistic…
5 People You Need To Know To Market in Higher Education
Education must be personalized. When making decisions, prospective students are becoming more and more accustomed to programs and schools that cater to their unique needs and goals. Whether it’s a world leader in executive MBAs, a top art college or a career advancement institute, understanding the needs and attitudes of education consumers and stakeholders has…
Higher Education Marketing: Your Part-Timers
Today, 18-22 year-old, full-time students living on campus equal only 16% of higher education enrollments. Non-traditional, part-time students are the new majority stakeholder in the higher education industry. Are you doing all you can to attract and retain this demographic? Part-time students are a student-body demographic whose members tend to be older, more financially affluent…
What a Centuries-Old Boarding School Can Teach You about Education Marketing
Founded by Henry VI, Eton College—England’s 574-year-old boarding school where George Orwell and Princes William and Henry once attended—is embracing technology. How do your efforts stack up? At Eton College, uniformed boys between 13 and 18 years of age walk the school grounds much the same way as others have for almost 600 years. At…
3 Tips for Leveraging the Application in Higher Education Marketing
The Application as a Marketing Strategy to Attract Students Higher education marketing tends to rely on generic, cookie-cutter brochures and mailings to attract students. Take, for example, the application. The college application is one of the most valuable tools available in higher education marketing — and one of the least frequently leveraged. Use the application…
CRM Retargeting in Higher Education Marketing
In higher education marketing, successful enrollment campaigns follow the most basic rule of relationship marketing: there’s no substitute for personal contact. Beyond “The Big Three” (Cost, Financial Aid, and Academic Reputation), Noel-Levitz’s comprehensive 2012 study reveals “Personalized Attention Prior to Enrollment” as the leading factor to enrollment among four-year private first-year students. Despite this, the…
LinkedIn Launches University Pages, Lowers Age Requirements
The launch of University Pages brings more attention to the expanding market share and functionality of LinkedIn. The new college profile allows members to see how many of a school’s alumni are on LinkedIn, a breakdown of the main industries they work in and a list of top graduate employers. An estimated 200 universities have…