Resources

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5 Higher Education Trends to Watch

The higher education industry has experienced several shifts over the past few years. COVID-19, changing demographics and a renewed skepticism over the value of a degree have shifted expectations and messaging from education institutions of all sizes. Experts wonder whether undergraduate enrollment has peaked, leading to increased competition among colleges as young adults pursue training…

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5 Effective Marketing Strategies to Increase Student Enrollment

Higher education has always been a competitive marketing space. Now, with new ways of learning and shifting student priorities, university and college enrollment marketing strategies are evolving, too. Now more than ever, educational institutions rely on a multichannel, high-touch approach to boosting school enrollment. From strong community relationships to experimenting with new social platforms, class…

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How to Reach C-Suite Executives with Your Marketing Reports

Presenting to stakeholders is an opportunity to deliver high-quality data and valuable insights to people who can make things happen. Of course, C-suite presentations cause even experienced marketing managers and their teams sleepless nights or bouts of frustration. We’ve collected some of our top reporting tips to help turn stressful presentations into exciting opportunities. How…

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Oneupweb Higher Education Paid Media Case Study: Boston College

The Lynch School of Education and Human Development at Boston College (BC) offers degree programs from undergraduate to graduate degrees and continued education. In 2019, the Lynch School brought Oneupweb on board to contribute to marketing efforts for their first two fully online master’s programs: Educational Leadership & Policy (ELP) and Global Perspectives: Teaching, Curriculum,…

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How Market Research Helps Higher Education

Higher education is a rapidly changing industry. As a higher education marketer, you need to be armed with insights before making decisions. Market research for higher education allows you to make strong decisions that show your college or university is a thought leader who already knows your students. “Market research” may sound like a buzzword…

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Now It’s Personal: 4 Tips for Personas in Higher Education Marketing

For digital marketers, few industries are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. Through all steps of the journey, reaching and connecting with qualified prospective students is difficult — and that’s to say nothing of actually getting them to apply. Personas bridge the gap by connecting marketers with…

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7 Web Design Tips for Education Sites

Your website is your most important digital asset. For many of your potential students, it’s their first interaction with your school. It not only “sells” your school, for many institutions, it’s also the platform prospects use to apply for enrollment. The website is also an important resource for your current students, alumni, professors, community leaders…

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Marketing And Strategy For Higher Education Institutions

Marketing is about more than just attracting students. Oneupweb’s white paper discusses business models and marketing strategies for the education market. Here’s what you’ll learn:…

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5 People You Need To Know To Market in Higher Education

Education must be personalized. When making decisions, prospective students are becoming more and more accustomed to programs and schools that cater to their unique needs and goals. Whether it’s a world leader in executive MBAs, a top art college or a career advancement institute, understanding the needs and attitudes of education consumers and stakeholders has…

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Higher Education Marketing: Your Part-Timers

Today, 18-22 year-old, full-time students living on campus equal only 16% of higher education enrollments. Non-traditional, part-time students are the new majority stakeholder in the higher education industry. Are you doing all you can to attract and retain this demographic? Part-time students are a student-body demographic whose members tend to be older, more financially affluent…

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What a Centuries-Old Boarding School Can Teach You about Education Marketing

Founded by Henry VI, Eton College—England’s 574-year-old boarding school where George Orwell and Princes William and Henry once attended—is embracing technology. How do your efforts stack up? At Eton College, uniformed boys between 13 and 18 years of age walk the school grounds much the same way as others have for almost 600 years. At…

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3 Tips for Leveraging the Application in Higher Education Marketing

The Application as a Marketing Strategy to Attract Students Higher education marketing tends to rely on generic, cookie-cutter brochures and mailings to attract students. Take, for example, the application. The college application is one of the most valuable tools available in higher education marketing — and one of the least frequently leveraged. Use the application…

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