Female tourist views city street

Fresh Hospitality Marketing Concepts That Get Results

On the heels of COVID-19, marketing strategies for hotels and resorts have shifted to meet guests’ priorities and preferences. A decade ago, hospitality market trends were primarily focused on the rise of short-term rentals and high-profile acquisitions. Today, the newest trends in the hotel industry and adjacent industries are focused on how – and where…

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a ski lift at a ski resort during the fall advertising color tours

How Do You Market a Ski Resort with No Snow?

Climate change has dealt ski resorts a tough hand. Already fighting to bring guests back after COVID-19 lockdowns and health concerns, declining snowfall appears to be worsening in many parts of the US. What kind of story can a ski resort tell when one of its most important resources is running out? How Is Global…

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Women, wine tasting and drinking alcohol from glass in farm room, winery estate or local countrysid.

Effective Digital Marketing for Wineries

Winery marketing plans tend to be a puzzle, and with good reason. Multichannel marketing for a winery combines a mix of priorities, including brick-and-mortar retail, ecommerce and promoting your location as an event venue. There’s also the challenge of a diverse and changing audience as wine enthusiasts get younger. Wineries need a differentiator; digital makes…

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a woman leans over her laptop browsing wineries online while drinking a glass of wine

Building an Effective Wine Ecommerce Strategy

Online wine sales didn’t start with the pandemic. However, like so many other markets, stay-at-home orders and health concerns accelerated a long-term shift toward direct-to-consumer wine sales. In a largely fragmented market, wineries and distributors are reevaluating their overall marketing strategy and making substantial investments in website platforms, software and marketing campaigns. The Growing Online…

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a professional looking female marketer

What Is Local SEO and Why Do I Need It?

Local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. Organizations that rely on location-based searches, such as restaurants, auto repair shops or healthcare providers can use local SEO optimization techniques to reach more customers…

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a golf course with sand and rolling hills as the sun peeks over the horizon in the evening on a clear day

Google Business Profile Case Study

How does a hospitality-based business drive organic traffic when a pandemic forces people to stay at home, avoid crowds and cancel vacations? Adapt – with help from their marketing partner, Oneupweb. Our client, a resort and spa business, has three golf courses. Their golf pages usually drive a lot of organic traffic to the website…

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cluttered wooden desk with coffee mug and papers with electronics

Can Marketing Combat Seasonality?

The effect seasonality has on a tourism business is a major marketing challenge. Trying to keep their heads above water when the season is slow, and then working over-time during peak season is a constant battle for so many tourism businesses. But the reality is all industries are the same. In order to minimize the impact…

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Oneupweb Client Snapshots: Tauck

THE JOURNEY IS THE DESTINATION More than ever, people are turning to the web to plan vacations, generating a surge in traffic to travel sites. And Tauck, an award-winning travel and tour operator recognized by National Geographic Traveler, didn’t want to miss out. But the competition was cutthroat and Tauck knew they needed a partner…

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Oneupweb Client Snapshot: Discover Boating

DON’T MISS THE BOAT Discover Boating is a marketing effort managed by the National Marine Manufacturers Association (NMMA). By promoting the benefits, accessibility and fun that comes with the boating life¬style, Discover Boating aims to connect with the 70 million people in the U.S. who enjoy recreational boating. Discover Boating wanted to be discovered by…

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