Resources
Fresh Hospitality Marketing Concepts That Get Results
On the heels of COVID-19, marketing strategies for hotels and resorts have shifted to meet guests’ priorities and preferences. A decade ago, hospitality market trends were primarily focused on the rise of short-term rentals and high-profile acquisitions. Today, the newest trends in the hotel industry and adjacent industries are focused on how – and where…
How Do You Market a Ski Resort with No Snow?
Climate change has dealt ski resorts a tough hand. Already fighting to bring guests back after COVID-19 lockdowns and health concerns, declining snowfall appears to be worsening in many parts of the US. What kind of story can a ski resort tell when one of its most important resources is running out? How Is Global…
Effective Digital Marketing for Wineries
Winery marketing plans tend to be a puzzle, and with good reason. Multichannel marketing for a winery combines a mix of priorities, including brick-and-mortar retail, ecommerce and promoting your location as an event venue. There’s also the challenge of a diverse and changing audience as wine enthusiasts get younger. Wineries need a differentiator; digital makes…
Building an Effective Wine Ecommerce Strategy
Online wine sales didn’t start with the pandemic. However, like so many other markets, stay-at-home orders and health concerns accelerated a long-term shift toward direct-to-consumer wine sales. In a largely fragmented market, wineries and distributors are reevaluating their overall marketing strategy and making substantial investments in website platforms, software and marketing campaigns. The Growing Online…
What Is Local SEO and Why Do I Need It?
Local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. Organizations that rely on location-based searches, such as restaurants, auto repair shops or healthcare providers can use local SEO optimization techniques to reach more customers…
Google Business Profile Case Study
How does a hospitality-based business drive organic traffic when a pandemic forces people to stay at home, avoid crowds and cancel vacations? Adapt – with help from their marketing partner, Oneupweb. Our client, a resort and spa business, has three golf courses. Their golf pages usually drive a lot of organic traffic to the website…
Can Marketing Combat Seasonality?
The effect seasonality has on a tourism business is a major marketing challenge. Trying to keep their heads above water when the season is slow, and then working over-time during peak season is a constant battle for so many tourism businesses. But the reality is all industries are the same. In order to minimize the impact…
Oneupweb Client Snapshots: Tauck
THE JOURNEY IS THE DESTINATION More than ever, people are turning to the web to plan vacations, generating a surge in traffic to travel sites. And Tauck, an award-winning travel and tour operator recognized by National Geographic Traveler, didn’t want to miss out. But the competition was cutthroat and Tauck knew they needed a partner…
Oneupweb Client Snapshot: Discover Boating
DON’T MISS THE BOAT Discover Boating is a marketing effort managed by the National Marine Manufacturers Association (NMMA). By promoting the benefits, accessibility and fun that comes with the boating life¬style, Discover Boating aims to connect with the 70 million people in the U.S. who enjoy recreational boating. Discover Boating wanted to be discovered by…
