a photo of a golf course with sand and rolling hills as the sun peeks over the horizon in the evening on a clear day

Google My Business Case Study

How does a hospitality-based business drive organic traffic when a pandemic forces people to stay at home, avoid crowds and cancel vacations? Adapt – with help from their marketing partner, Oneupweb. Our client, a resort and spa business, has three golf courses. Their golf pages usually drive a lot of organic traffic to the website…

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SEO Tips for Travel Websites

The easier and more affordable it is to plan a vacation, the more likely people are to take another soon….

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Downtown Traverse City Michigan with cars driving down the street

Oneupweb: Users’ Expectations for Travel & Hospitality Websites

Over 40% of all leisure travel bookings take place online, which makes it essential to deliver a solid user experience for a Travel & Hospitality website….

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Beyond the Minute: What Is Local SEO and Why Do I Need It?

Put simply, local SEO is the art and science of optimizing your business’s digital identity so that you appear as a search engine result when users make searches in your geographic area. It means that when someone searches for “dentist Ann Arbor,” your practice shows up in the local pack. It means that when someone…

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Can Marketing Combat Seasonality?

The effect seasonality has on a tourism business is a major marketing challenge. Trying to keep their heads above water when the season is slow, and then working over-time during peak season is a constant battle for so many tourism businesses. But the reality is all industries are the same. In order to minimize the impact…

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Oneupweb Client Snapshots: Tauck

THE JOURNEY IS THE DESTINATION More than ever, people are turning to the web to plan vacations, generating a surge in traffic to travel sites. And Tauck, an award-winning travel and tour operator recognized by National Geographic Traveler, didn’t want to miss out. But the competition was cutthroat and Tauck knew they needed a partner…

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Oneupweb Client Snapshot: Discover Boating

DON’T MISS THE BOAT Discover Boating is a marketing effort managed by the National Marine Manufacturers Association (NMMA). By promoting the benefits, accessibility and fun that comes with the boating life¬style, Discover Boating aims to connect with the 70 million people in the U.S. who enjoy recreational boating. Discover Boating wanted to be discovered by…

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Oneupweb : In the Growing Michigan Wine Industry, Digital Image is Everything

’m all for best kept secrets and I love the boutique nature of the vineyards that are here, but I want them to stay here, and that means the traveling public needs to know about them, visit them, savor time in the tasting room and start placing those online orders!…

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SEO Helps Small Companies be the Big Fish

What gets me excited about SEO is that it can give a small mail order company with an incredible product the opportunity to have a large presence in its given market. Marketing departments, in companies large and small, need to consider how SEO can help give them the exposure that they are working so hard for….

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Travel Marketers Hitch a Ride with Web 2.0

The web 2.0 shift has had a huge impact across a variety of markets. The peer to peer influence on today’s online buyers has prompted many industries to get involved in these new trends to stay on top. Online marketers……

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