Blog
Optimize Your Web Page for Voice Search
Note: This post was created in 2015. While it’s mostly still good info, we recommend checking out our more recent post about optimizing for voice search. And help Google rank your page as the answer to conversationally-posed search queries. In Fall 2013, Google launched the Hummingbird algorithm in part to better understand conversational search queries –…
Content is Dead – Until it is Found
The digital space is always exciting and always moving at warp speed. For me, that means constant engagement, constant connectivity. It is unbelievably overwhelming, yet utterly satisfying. What is content marketing, exactly? It is the melding of art and science, commerce and content, strategy and optimization. Content marketing is an all-encompassing puzzle, where each piece…
Our Creds – We’re Certified and We Know It
Our internal marketing team, Chris, Nicole and Alaina, is officially HubSpot certified! We don’t always toot our own horns over here, but when we do it sounds like this —TOOT! If you’re not familiar with HubSpot, it’s the marketing industry’s most popular inbound marketing software platform, helping companies attract visitors, convert leads and close business….
Thanks for Visiting Oneupweb
You may have found this page by accident. That’s okay. Learn more about us here: oneupweb bbq…
Let’s Get Personal about Your B2B Content Marketing
In terms of business value, if all things are equal between you and the competition, are you confident that you’ll win the heart of your ideal customer? Excuse me for sounding like a Cheap Trick, but I want you to want me. Of course it’s one thing to say that and another thing to actually…
Business Strategy Meets General Counsel with Chris Carol
Name: Chris Carol Position: Director of Business Strategy and General Counsel What’s your average day like at Oneupweb? It varies. As general counsel, I offer advice and guidance on legal aspects affecting the business. That might be a number of things, though I’m partial to contract drafting, negotiation and intellectual property matters. Recently, I’ve been…
Meet Our Graphic Design Ninja – April Wilson
Name: April Wilson Position: Graphic Designer What’s your average day like at Oneupweb? Fun-filled day of awesome! Plus, delish coffee and sexy design. Tell us about a favorite client moment. I am currently behind the scenes … working like a ninja. Tell us about a favorite Oneupweb moment in general. During the interview process, I…
Digital Marketing: Pulling Back the Curtain
A Look into the Fantastical Voyage That Is the Redesign and SEO Campaign for Our Own Heretofore Neglected Website We have to confess something. For a while now, we’ve neglected our own website—true, we’ve been pretty busy doing some cool digital marketing for our clients, but the result has been a Frankenstein-esque Oneupweb.com with a…
Introducing Our Mover and Shaker – Rob VanderStelt
Rob VanderStelt Senior Media Production Manager This is going to make me feel old, but I’ve been doing this sort of work for about 15 years. I’ve been in the marketing industry specifically for about 10 years, Where I’ve done everything from motion graphics to photography to directing videos for clients. Before that I worked…
Local Networking Works
How many times have you been to a networking event where you didn’t meet one person that you didn’t already know? Or one where you had every intention of introducing yourself but you ended up spending the whole time talking to your friend? I’d say the majority of networking events I have been to have…
Business-to-Human Month
Businesses are things—but business is human. This month, we turn our attention internally. We’re going to share the bios of each current Oneupwebber so you can get to know us on a more personal level. We’ll share a few blog posts about the more human-side of business, from personal branding to the benefits of local…
Oneupweb to Host Google-Sponsored Event
Oneupweb and Google have teamed up to help put Traverse City on the map! Do you own a business in Traverse City? If so, come to Small Business Training Day where you will learn about a range of topics to help businesses grow online, including: How to put your businesses on Google+ and Google Maps…
