Resources
Benefits of Video Marketing
Investing in professional video marketing can do a lot for your brand, including: Boost leads, sales, and revenue Establish trust with customers Improve rankings in Google search Appeal to mobile users Provide information in a more accessible way If your business hasn’t gone all-in on video, we recommend checking out this lucrative marketing tool. Because…
TLDR Blog Post Experiment
A Oneupweb marketing micro-experiment. In an age where blog posts on average are well beyond the 2000-word count, yet we have a steadily decreasing attention span on par with a goldfish, we had a question: If we can deliver the “goods” faster on one of our most trafficked blogs, will this result in more conversions…
Where Are They Now? Here’s Former Oneupweb Intern Anna Kroger
Full Name: Anna Kroger Current Position & Company: Account Manager, Intouch Solutions Position while at Oneupweb? Marketing Intern Year at Oneupweb? 2016 Describe your current position: I’m currently an account manager at a pharmaceutical marketing firm in Chicago. What’s one thing you learned at Oneupweb that you use daily? One thing I always commend the…
Meet Monica Stokes, Oneupweb’s Newest Sales and Marketing Coordinator
Name: Monica Stokes Position: Sales and Marketing Coordinator What’s your average day like at Oneupweb? I spend some time reading through industry news, checking to see if we have any new inquiries that need a response, and then I dive into current proposal projects. Proposal projects can be at any stage, so my days can…
Where Are They Now? Oneupweb’s Former Marketing Intern Danny Madion
Full Name: Danny Madion Current Position & Company: Senior Analyst, Cornerstone Companies Position while at Oneupweb? Marketing Intern Years at Oneupweb? May-Aug 2015 Describe your current position: Financial analyst for medical real estate acquisitions What’s one thing you learned at Oneupweb that you use daily? Communication and organization are key to success in any context….
Death of Third-Party Cookies – Rebirth of Less Creepy Marketing
There has been an awful lot of cookie-talk lately. Way back in 2020, search engine behemoth Google announced that it would slowly bring an end to third-party cookies and, in doing so, change how digital marketing functions. Perhaps out of hesitancy to move too quickly, Google then announced in March of 2021 that the move…
Achieving Better SEO Results
Search engine optimization, more commonly known as SEO, is one of the most essential ways to build your business’s online presence. Optimizing your website (and other digital properties) to rank higher in search engines will drive more traffic to your website and make you a fierce industry competitor. Some of the quickest ways to achieve…
Healthcare Website Design and Development: BHPI
Behavioral Health Professionals Inc. (BHPI) initially reached out to Oneupweb in 2018 for a website redesign. After we launched their first website, they signed on for a maintenance retainer and – later – another website design and development project on a separate domain. Scope of Work In less than three years, we’ve completed: Two website…
Where Are They Now? Featuring Former Oneupweb Intern Brenna Clay
This is the first blog in a series that highlights former Oneupweb interns. Full Name: Brenna Clay Current Position & Company: Digital Marketing Specialist for Chaco at Wolverine Worldwide Position while at Oneupweb? Marketing Intern When were you at Oneupweb? 3(ish) Months in 2017 Describe your current position: I’m a part of the Chaco Footwear…
How to Optimize for Voice Search and Why You Siri-ously Need To
Voice search is one of the fastest-growing segments of search engine optimization (SEO). Brands looking to improve their page rankings can use optimized content to perform better in voice search queries by answering questions and getting inside the head of their customers. We have some recommendations to help you make that happen. If any of…
What an Ecommerce Website Needs to Be Profitable
To be profitable, an ecommerce site needs speed, user-friendliness, detailed product pages and a logical structure. And those are just the major requirements! The best way to create a new ecommerce website (or optimize an existing one) is to consider the customer’s perspective. We’re sharing the guidelines you need to attract customer, meet their needs…
7 Ecommerce Product Page Optimization Tips
Ecommerce brands must constantly adjust their digital content and find new opportunities to meet dynamic consumer demands. If you know how that goes, you know how hard it is. While ecommerce CMSs and other technologies help you manage the details, there’s not a simple way to achieve quality SEO performance. It takes a lot…
