Resources
Digital Marketing FAQ
When you’ve worked in marketing for a couple of decades, you’ve surfed hundreds of waves of change in digital marketing. Through it all, these have been the top digital marketing FAQs we hear at Oneupweb. Cruise our answers to these marketing questions, and feel free to ask us something directly. Who should I be marketing…
Why Blogging Is Important for Your Business
Effective blogging enhances your business’s authority among humans and search engines, and it drives new brand impressions from people who are interested in industry-relevant topics. A blog also supports marketing efforts through email, paid media advertisements, social media and other channels. Let’s look at the many ways companies use blogs so you can answer for…
Types of Display Ads
Display advertising is one of the best ways to raise awareness of your brand, product or service. Types of display ads include responsive ads, retargeting (or remarketing) ads, native ads and social ads. There are also many options for display targeting, such as interest targeting, contextual targeting and topic targeting. Before we explain the qualities…
The Digital Marketing Onboarding Process
What steps does a marketing agency take to onboard a new client? No matter which party you represent – the agency or the business that’s ramping up marketing – we hope to help you out with a thorough process description. Here’s how the Oneupweb team gets up to speed on a new client’s team, brand…
How to Start Ecommerce on the Right Foot
Ecommerce usage is growing at an unprecedented rate across the globe, and it makes sense. Not only does a well-built ecommerce website allow businesses to sell on their terms, but it also provides a seamless customer experience. Looking to build an ecommerce business or take more of your current business online? Here’s how to start…
How to Improve Your Digital Marketing Strategy – Fast
When you’re leading an inbound marketing team or you’re the only one on your team, you probably feel the pressure of rapidly deciding how to improve your digital marketing strategy. While there’s no true “quick fix” that works for everyone, you can put in some up-front work and check out the three ways (below) to…
Conversion Rate Optimizer (CRO) Specialist
Do you find Zen in fine-tuning the user experience? Are you fearless in the face of a multi-armed bandit? Have you ever ended a sentence with, “It would certainly be fun to test”? If you answered yes to any of these questions, then you may be a good fit for the Conversion Rate Optimization (CRO)…
White-Hat Link Building Strategies
Link building is not a thing of the past. It’s important to amass quality backlinks pointing to your content to increase your domain authority and rank higher in search results. Using white-hat tactics instead of black-hat tactics ensures your domain remains in good standing with search engines like Google. White-hat link building strategies usually follow…
How to Improve Conversion Rate
Tips for Conversion Rate Optimization Testing Sometimes a simple change to a web page’s design and interface can be extremely powerful. A small tweak can produce more leads and sales even when traffic stays about the same. Other times, you spend loads of resources on a cool, interactive page and get limited results. Is trying…
Best Practices for LinkedIn Paid Ads for Your Business
Audiences on LinkedIn are professional and have twice the buying power of the average online audience. Deciding to advertise your business on LinkedIn can be a great choice. This blog will cover LinkedIn advertising best practices, as well as LinkedIn ad types. Did you know? As of January 2020, 663.3 million people can be targeted…
YouTube Channel Optimization
There are two main components to a successful YouTube channel: video optimization and your channel’s ability to rank in organic YouTube searches. To give your channel the ranking boost it needs to be seen in YouTube search, follow this YouTube optimization guide and download the YouTube channel checklist. Why Should I Optimize My Channel? It’s…
How to Stay Connected When Working Remotely
Building Remote Company Culture We’ve been working from home for … approximately 3,781 days. Just kidding. Obviously, our marketing agency is blessed to be able to continue working remotely, providing services to our clients and staying healthy all the while. Even before 2020 threw us a curveball, we had a flexible work-from-home policy and a…