Resources
Introducing Hanna “Reformed East Coaster” Lee-Kleb
Name: Hanna Lee-Kleb Position: Account Manager What’s your average day like at Oneupweb? Checking emails and responding to clients first thing, then catching up on specific projects either over the phone or via Slack. It’s off to the races from there! Tell us about your favorite Oneupweb moment. When I first started it was the…
Landing Page Web Design
Landing pages are standalone web pages created specifically for a marketing campaign. Visitors typically land on these pages after clicking on a paid ad or a link in an email. These pages are different from the evergreen pages on a website because they are designed to have only one focus or campaign goal. With that…
How Long Does It Take for SEO to Work?
Generally, it takes about 4 – 6 months for SEO efforts to really take off. However, you could see results in as little as 2 weeks if you’re not targeting very competitive keywords, you have great content and your website is authoritative with a lot of backlinks. These results will depend on your strategy, your…
Your PPC Monthly Report Template
Looking to create a monthly report to measure the success of your PPC campaigns? Smart! Frequent reporting will help guide your campaign optimizations. We made a display ad and paid search monthly report template to make the process easy. Let’s walk through it. Our PPC Report Template Runs on Data Studio Our free PPC report…
Meet Octavia Buss, a Woman of Many Hobbies
Name: Octavia Buss Position: Account Manager What’s your average day like at Oneupweb? My average day at Oneupweb will have some combination of client calls, internal strategy meetings and talking through a new update or request with the development team. Tell us about your favorite Oneupweb moment. Such a hard question to answer – but…
Client Snapshot: Traverse City Downtown Development Authority
Traverse City’s Downtown Development Authority (DDA) engaged with Oneupweb in 2018 for a website redesign. Ever since, they’ve had a website maintenance retainer agreement to keep up with the city’s evolving needs. Scope of Work Oneupweb’s support for Traverse City DDA has included: Website Design and Development dda.downtowntc.com downtowntc.com parking.downtowntc.com Website Maintenance Retainer Web Performance…
Make Landing Pages that Convert
Campaign landing pages provide to-the-point information about your business’s product, service or other offering to convince visitors to take one specific action. They’re usually separate from evergreen pages and not indexed in search engines, as they are intended for use within paid media, social media, traditional and email marketing campaigns. There are certainly several ways…
Social Media Marketing FAQs
Using social media as a marketing tool can feel like uncertain territory, as best practices and content trends are always in flux. If your business or nonprofit is experiencing hits and misses when it comes to Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat and all the others, know that you are not alone. Each business we…
Mobile Optimization Tips for Your Website and Other Digital Content
When Internet-connected mobile devices first came on the scene, to accommodate this new mode of traffic, businesses created pared-down versions of their standard websites and called them their mobile sites. This tactic doesn’t work anymore. With more than half of Internet users now browsing on mobile devices, the content on your desktop and mobile pages…
Now Hiring a Senior Social Media Manager
Can you craft a smooth campaign stirring creativity with a dash of ROI? We’re looking for someone to fill a senior role, leading intoxicating social media strategies for the national brands we represent. Do you thirst for building an enthusiastic community, mixing a unique voice and story with insights and data to drive growth and…
How to Find an Experienced Video Marketing Expert
Looking for a stellar video marketing agency or freelance expert? Read about what makes the best video marketing experts and learn how to snag one. Finding a True Video Marketing Expert Video marketing is not an easy feat; hours and hours of work go into just seconds of a final cut. Even the seemingly simplest…
Implementing Content on Your Website: Accessibility Checklist
It’s a lot easier to build accessibility into your web process than to make retroactive changes on an established site. Whenever you implement content on your website, begin with this basic accessibility checklist. It’s free to download and covers guidelines like these: HTML heading structure Image optimization Link best practices Content hierarchy Download your website…
