Resources

Monday Marketing Minute: SSL Certificates

SEO PPC Sexy Swivel Table Template

If you’ve arrived at this page, it’s likely you already understand the benefits of aligning your PPC and SEO campaigns. Congratulations! You’re among the enlightened. The purpose of this Google Sheet is to help you sort through the “Paid & Organic” report that you have exported (or will soon export) from your Google Ads account. […]

trump google results

President Trump, Here’s Why Fox News Doesn’t Rank on Google

Earlier this week, President Trump accused Google of intentionally suppressing conservative news outlets and hiding news that casts the administration in a favorable light. In his series of Tweets, Trump specifically called out “Fake CNN” as being prominent on Google. Well, Mr. President, when it comes to ranking in Google search results, there are rules […]

Digital Summit Detroit

Join Us at Digital Summit Detroit September 12 & 13

Meet us at Cobo Center in downtown Detroit September 12 & 13, 2018 for one of Michigan’s premier digital marketing conferences, the 4th Annual Digital Summit Detroit. We’ll be there along with 1600+ of your closest digital marketing friends to dig deep into the latest digital marketing & media trends and practices from leading brands […]

9 Ads Empowering Women and Breaking Stereotypes

Updated: 2.20.2019 With #InternationalWomensDay just around the corner, we are celebrating women by showcasing ads that empower women in all shapes, sizes and colors. We wanted to turn the spotlight on a few companies that are inspiring women to be anything they want to be. You’ll laugh, cry and want to sign up for a […]

What social media network should you be on?

The Social Media Networks You Actually Need to Be On

Using social media is important for growing your business and increasing brand awareness, but with so many platforms to maintain, choosing which to invest your resources in can be tricky. When you’re a busy business owner, it’s easy to become overwhelmed by social media management. Between the constant notifications and perpetually needing to come up […]

local seo for healthcare featured image

Local SEO for Healthcare: Yes, It’s Important

What is local SEO for healthcare? When it comes to medical organizations, local SEO is the art of curating your patients’ entire online experience of your organization – from initial research through appointment scheduling. It involves: Having a website with great UX and clear navigation paths Creating specific, localized content Optimizing your site with the […]

CMS Management 101

CMS 101: Search Engine & Social Media Optimization

Small things make a big difference. Sometimes you don’t have time or resources to go digging through code to figure out why your site doesn’t rank, but the truth is that many of the most significant fixes you can make take just a few clicks to enable. That, or maybe you just need to organize […]

UX Design

Why UX Research, Design and Testing Are Important for Your Business

A design student’s take on the value of UX  by Liv Bishop As an advertising and branding student working with Google Maps on a UX-focused design project, I’ve learned quite a bit about what drives relevant web design and services that positively impact a business and its customers. Starting with expansive research and ending with a dynamic […]

What is Email Marketing? Email marketing icon

What Is Email Marketing and Why Do You Need It?

Since the days of dial-up internet and logging on to hear “You’ve got mail,” the world of email has changed significantly. Email marketing has erupted over the last 15 years. Nearly 105 billion emails are sent every day, a number expected to reach 246 billion by the year 2020. In order to tap into this growth, […]

Why You Shouldn't Farm Out Your Content

Why You Shouldn’t Farm Out Your Content

Imagine you’re sitting down to write a letter to a friend. You’ll probably use a unique tone and a personal voice, one that reflects your relationship with that friend and your typical style of speech. Maybe you’ll reference a few shared experiences and inside jokes or fill your friend in on something you’ve discussed before. […]

Oneupweb Apologizes for Offensive Holiday Card

New Hire Causes Havoc for the Northern Michigan Digital Marketing Agency Traverse City, MI: After dozens of holiday cards were sent to clients that included an offensive image of an elf’s rear end, the northern Michigan digital marketing agency is issuing an apology. Established over 20 years ago, Oneupweb has a history of being inclusive […]

Google My Business

Replace Your G+ Icon with Google My Business

Your Google+ icon is showing your age. Google Plus was laid to rest in October 2018, yet your website still has a G+ icon haunting every page on your website. There’s no room for sentiment. It’s time to get rid of that ghost once and for all. Rather than removing the G+ icon and link […]

healthcare marketing

3 People You Need to Know for Effective Healthcare Marketing

Healthcare is about choices. When making healthcare decisions, consumers are becoming more and more reliant on the internet and on their own social networks to determine the best options. Whether to research symptoms and treatments or to look into healthcare service offerings, consumers are increasingly going online to find medical solutions. In light of this […]