Resources

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Video ROI Facts and Figures

With so many avenues to market your business, determining which will garner the most ROI can be overwhelming. As you’re debating where to allocate your marketing spend, do not overlook video marketing. Here are some initial reasons: Video marketing works – plain and simple. Video display ads have been found to earn 480% more clickthroughs…

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Marketing Budget Breakdown

A Gartner CMO survey found that publicly traded companies spend about 11% of total revenue on marketing, and as much as 75% of that marketing budget goes to digital. However, average marketing budget is influenced by industry, audience, cash flow and more. Alas, there’s no magic marketing budget based on percentage of revenue or sales. But you…

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How to Make Video Marketing Work for Your Business

These are the basic steps: Use brand personas to identify your target video audience. Choose your topic, and create a script and storyboard. Focus on excellent audio quality and lighting. Have a clear call-to-action. Create multiple videos from one video. Host your video(s) on an optimized YouTube channel. Create closed captions for your videos. Include…

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Can I Stop Competitors Bidding on My Brand Terms?

No. No, you can’t stop someone from bidding on your brand keywords in search ads. But that does not mean you can’t do something about it… How to Approach Competitors Bidding on Branded Terms Let’s say you did a search for your brand and saw your competitor listed first in the paid search results. Or…

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FAQs About YouTube Marketing

What Is YouTube SEO? YouTube is its own search engine with its own SEO ranking algorithm. YouTube SEO is the process of improving your channel, video content and other on-platform assets to appear in YouTube search results. YouTube content will also rank in Google search results – but only if it’s optimized correctly for YouTube!…

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FAQs about Marketing Consulting

Many businesses count on consultants to lead their marketing strategy in the right direction, especially when they’re beginning to prioritize digital strategies. Below you’ll find answers to some commonly asked questions about hiring and working with a marketing consultant. 1. What Is a Marketing Consultant? A marketing consultant is a person, or a team (in…

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How to Run YouTube Ads Effectively

Consumers are viewing more video content than ever, which is a great opportunity for advertisers. Wondering how to get ads on YouTube and see fabulous results? Let’s start with some quick tips: Use the Google Ads interface to set up YouTube ads, ensuring your videos are set as Public. (Instructions are in the next section.)…

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How to Measure Brand Awareness – and Why

One of the best known and cited examples of B2B advertising is titled “The Man in the Chair” from The McGraw-Hill Business Publications Company. It originally ran in 1958. Although this message was created a lifetime ago (in relation to the speed of digital marketing change), resolving the “I don’t know…” remains a marketing team’s…

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Display Ads Best Practices

Whether you’re looking to improve your creative or adjust your audience segmentation, these display ads best practices for 2020 will help you optimize campaigns to improve performance: Choosing Display Ad Networks Choosing the right display networks is a “display ad best practice,” we suppose, but this is more of an exploratory process rather than an…

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UX Designer

A UX designer must have a solid understanding of graphic design, user behavior and web technologies to create a thoughtful user experience. They are also comfortable doing user research and working with content team members to create a successful site and content hierarchy. Expectations Perform and analyze user research through surveys, usability testing, interviews, analytics…

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How to Find Negative Keywords

Negative keywords are search queries that you exclude from your paid advertising campaign targeting so you can focus on the keywords that matter to your audience. When you add negative keywords, you prevent your ad from showing up for irrelevant queries and wasting your money. Here’s the quick explanation of how to find negative keywords:…

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Building Earned Media vs. Paid Media vs. Owned Media

In order to generate quality website traffic and efficient ROI for your business, you already know you need content that’s compelling and useful to your target audience. But website content creation is not enough. A great strategy combines different types of media for optimal performance. Let’s talk about earned media vs. paid media vs. owned…

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