Resources

Ronda Rousey testimonial video.

5 Tips for How to Choose a Marketing Agency

You’re shopping marketing agencies – one that can streamline your marketing efforts, help you reach your goals, and that can cooperate with your team in an effortless, creative collaborative way. Sound as simple as boiling the ocean? Well fear not, we promise it’s not too much to ask! You deserve to be happy with your […]

computer with graduation cap on it

7 Web Design Tips for Education Sites

Your website is your most important digital asset. For many of your potential students, it’s their first interaction with your school. It not only “sells” your school, for many institutions, it’s also the platform prospects use to apply for enrollment. The website is also an important resource for your current students, alumni, professors, community leaders […]

monday marketing minutes

What You Missed: Monday Marketing Minute Round-up

If you’ve missed a few Monday Marketing Minutes lately, don’t despair! We’ve organized them neatly in this one spot for your viewing pleasure. Freddy, Gill, Nate and Ashley have tips on franchise marketing, content farms, video apps you should be using and more. If you liked this round-up, be sure to check back every Monday […]

McCarthy Image

B2B Case Study: McCarthy Building Companies

How we helped a commercial construction titan reach more prospects … month after month … after month. A B2B Case Study at a Glance The Problem: McCarthy Building Companies, one of the leading commercial construction companies in the US, needed to make sure that they continued to stay competitive atop the SERP (search engine results […]

Mary Meeker Featured

Mary Meeker’s 2019 Internet Trends – 8 Things You Need to Know

We read the entire 333-slide presentation that Mary Meeker released last week on 2019’s internet trends, so you don’t have to. Here are the eight key takeaways you need to know: 1. Global Internet Growth Is High, but Slowing The Short of It: Global internet usage grew by 6 percent YOY and internet users make […]

hand holding a pint of cider with dog in background at winery

3 Dog-Friendly Restaurants and Bars We Love in Traverse City

Tessa Lighty is Oneupweb’s social media coordinator. She’s one of many dog owners in the Oneupweb office. To see even more pictures of her dog, follow her on Instagram. My dog Morel goes everywhere with me. I’m not even kidding. I couldn’t bring her to a Halloween party last year, and I left after a […]

The Smart Commute Week Challenge

Andy Olds is Oneupweb’s PPC Project Manager and walks, bikes or skis to work regularly. He was Oneupweb’s captain for Smart Commute Week. Tessa Lighty is Oneupweb’s Social Media Coordinator and helped Andy rally the team for the week. As part of an annual celebration of cycling, walking, skateboarding, swimming, paddling, skipping, taking the bus, […]

oneupweb instagram category landing page

Does the “Link in Bio” Instagram Strategy Actually Work?

I’m new at Oneupweb, in a new role as social media coordinator and one of the first changes I implemented was to start using the “Check the link in our bio!” strategy on Instagram. As a 26 year old, I spend a lot of time on Instagram. Because I’m a sucker for celebrity gossip and […]

two hot dogs on buns with chips and potato salad on paper plate

What a Hot Dog Fundraiser Taught Me About My Coworkers

This blog was written by Freddy Hunt, Oneupweb’s director of SEO & Content Marketing. Connect with him on LinkedIn! It’s not easy asking your coworkers to donate their hard-earned money. After all, they come into the office to make money, not to give it away. I was recruited by my brother-in-law to raise money for […]

college students tossing caps into the air

Now It’s Personal: 4 Tips for Personas in Higher Education Marketing

For digital marketers, few industries are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. Through all steps of the journey, reaching and connecting with qualified prospective students is difficult — and that’s to say nothing of actually getting them to apply. Personas bridge the gap by connecting marketers with […]

computer with social media profiles

How to Choose a Social Media Management Tool

Social media is about more than sharing vacation photos, watching cat videos and cringing at distant family members’ political posts. For businesses, these social platforms are valuable tools to build brand awareness, boost sales, engage with current and potential customers, and much more. While these tools are easily accessible, separately managing Facebook, Instagram, Twitter, LinkedIn, […]

Applying Personalized Medicine to Healthcare Content Marketing

How should the healthcare marketing industry approach content marketing? How about starting with a simile: Content marketing is like personalized medicine. Allow us to explain. Personalized medicine (PMx), or medical care personalized for an individual patient, grew out of the work in human DNA identification completed by the Human Genome Project in 2003. The genome-specific […]

woman holding two papers with graphics and wall behind her

Are you the best at wrangling cats? We’re Hiring an ACCOUNT MANAGER

Oneupweb is seeking a strategic and creative minded individual to steer our new and existing client relationships. We are a full-service digital marketing agency that operates at a fast clip and delivers superior work to our clients. What You’ll Do Oversee the completion of/and or modifications to the scope of work set forth in our […]