Resources
Basics of Web Animation Design & Development
Across the web, animation is a powerful tool that businesses use to create compelling and useful experiences. But adding it to your site and making sure it’s effective can be tricky, at best. Let’s break it down and discuss the benefits, how we make it happen, and some examples of animation design. Benefits of Web…
Compelling Video Marketing Statistics
The Oneupweb video marketing team and content experts are starting the year off by sharing interesting video marketing statistics for 2020 reflection and future planning. The stats provide clues about what kinds of videos your business should pursue, why and how. To help you navigate these insights, we also included our marketing agency’s main takeaways…
What Are the Benefits of Email Marketing?
Here are top advantages of email marketing: It strengthens relationships through personalization, segmentation and conversation. It helps you generate traffic to your website. It allows you to collect feedback through surveys. It is a tool for cost-effective campaigns. It provides a forum for self-promotion. It improves your brand visibility and trust. Consider this: Nearly 60%…
Get Franchise Leads without Selling Your Soul to Portals
Do you really love it when Franchise Direct or Franchise Help sends you a heap of expensive, low-quality leads? Most franchisors don’t, but they feel that the pay-to-play portal environment is necessary. The truth is, you can independently source better-qualified franchise leads with more strategic marketing. Once you start, finding franchise leads gets more efficient…
Virtues of the Best Content Marketing Agencies
Content marketing is an extremely valuable piece of the digital marketing puzzle. It’s time-consuming when done in-house, so many marketing directors seek the help of a content strategy agency. The best content marketing agencies will support your business by: Knowing your brand inside and out, including voice, tone, differentiators, mission and more Performing keyword research…
Meet Sirenna Burks, Oneupweb’s Newest Marketing Coordinator
Name: Sirenna Burks Position: Marketing Coordinator What’s your average day like at Oneupweb? Most days, I’m managing social media accounts, doing research, and helping out wherever I’m needed! My favorite thing about Oneupweb is that I get to do a little bit of everything, and I learn something new every day! Tell us about your…
Seeking a Sales Representative to Join Our Team
We’re looking for go-getters and self-starters. We’re seeking individuals who are just as comfortable picking up the phone as they are rolling up their sleeves and writing a marketing proposal/contract. If you’re a natural born salesperson and thrive on meeting new people and persuading them to work with you, this is the job for you….
Now Hiring a Sales and Marketing Coordinator
Are you outgoing and able to easily form connections with new people? Do you have an eye for detail but also a passion for big ideas? Do you exude creativity and want to help businesses figure out the best marketing mix to meet their goals? If so, you might be right for a Sales &…
What Is Schema Markup, and How Should I Be Using It?
Schema markup creates an enhanced description, on top of HTML, that is visible only to search engines and provides context to otherwise ambiguous content. It is especially important to Google and other search engines because accurately interpreting the context of a query will determine the quality of a search result. In the following example: <h1>Apple</h1>,…
Best Franchise Marketing Blogs and News Sites
In marketing, minutes matter. It can be annoyingly time-consuming to find the resources that will move your franchise business forward. To make it easier, we compiled a list of our go-to spots for franchise marketing news. International Franchise Association Franchising.com Social Geek Radio Oneupweb Each of these publishers has their own style of original franchise…
Developing a Marketing Strategy for Your Franchise Business
Here’s what you need to know: Developing a digital marketing strategy for your franchise business will allow you to connect and communicate with your audience, promote products and services, and boost sales. Your franchisor home office probably already provides you with the digital marketing tools you need. Learn how to use them all effectively! Many…
The SEO Site Launch Checklist
During a new website launch, aspects of technical SEO are easily overlooked – until it’s too late. The best way to avoid indexing errors, messy links, broken event tracking and other SEO problems is to create a well-defined website process with clear division of responsibility. That’s why our agency made this website-launch SEO checklist. The…