Resources

How to Track Featured Snippets from Google

Featured snippets are one of the most valuable SERP features to rank for. They put your organization at the top of the search results in your own, lovely box. While that may not increase your organic traffic, it will vastly improve brand awareness and credibility. These snippets also increase your visibility through voice search answers….

Read More

three instagram stories displayed next to each other for biobidet

Marketing with Instagram Stories

Instagram is a unique social platform with many features that businesses often overlook. Specifically, Instagram Stories is great for running ads. 500 million people use Instagram Stories every day, and 58% of people say they have become more interested in a brand or product after seeing it in Stories. And, even better, there is still…

Read More

a look from inside a dryer pointing out at a woman taking clothes out

Dryer Troubleshooting Tool Puts New Spin on Blog Strategy

Mr. Appliance, the top appliance repair franchise brand in the US, needed to reach more middle-of-funnel prospects with their organic content strategy. Oneupweb developed a keyword strategy and the right type of content – an interactive tool! – to drive more organic leads for this client.  Challenges The website’s existing resource content was focused on…

Read More

Focused young african businessman wear headphones study online watching webinar podcast on laptop listening learning education course conference calling make notes sit at work desk, elearning concept

Tangoe: SaaS Marketing Case Study

Tangoe is not a “sell it and forget it” SaaS company. They are a leading provider of a complete enterprise technology management experience that they create through their technology and services. That experience deserved a stronger spotlight, so Tangoe teamed up with Oneupweb to bump up their brand awareness and sales. Scope of Work This…

Read More

two women looking at a computer screen, smiling

Content Marketing Works – We Know Firsthand

Even as a digital marketing agency, we struggle to prioritize our own brand building, search engine optimization, and other internal marketing goals. It’s important to us to always make our clients happy, so our experts are often busy working on a client project instead of internal projects. But in early 2020, we ramped up content…

Read More

andrew dodson

Introducing Andrew Dodson

Name: Andrew Dodson Position: SEO/Content Project Manager What’s your average day like at Oneupweb? I start my day by reading up on the latest marketing and content writing news from a variety of sites, followed by a quick skimming of our local news in Traverse City, Michigan news on MLive and national news from the…

Read More

email marketing

Oneupweb Email Case Study

In July 2019, we ramped up our internal email marketing at Oneupweb, starting with launching the Digital Digest, a weekly newsletter. Through extensive testing, surveys and tweaks to the template design, we achieved an open rate of 24.78% and an average clickthrough rate of 25.41%. (Average open rate, depending on industry, is 15 – 25%.)…

Read More

a magnifying glass hovers over a computer screen showing "amp" for accelerated mobile pages

AMP SEO Impact in 2021 and Beyond

AMP, or accelerated mobile pages, was never a direct ranking factor for Google, but the search engine has been known to provide a distinct advantage to sites using this format. Now times are changing, and so is the future of AMP. Let’s cover why AMP was so important in the past, how it affects SEO…

Read More

Content marketing professional working on computer.

Copywriter / Content Marketer

The ideal candidate is a strong writer who can channel the thoughts and feelings of the target customer. Do you have a knack for making the mundane seem extraordinary? Can you craft a message that connects with readers? We’re seeking a Copywriter with a marketing mind, one who can adopt a voice and tone that’s…

Read More

icons showing email, gears and a website all working together

Oneupweb’s Website Planning Guide

Your business’s website project approaches. You’re sweating. Uncertain. Dreading the thousands of tasks you’ll soon be somehow juggling. Then you get lucky enough to land on this page! Our agency experts created a website project plan that works for new websites and redesigns. It also applies to merges and migrations. Use the guide to get…

Read More

arrow shaped sticky notes pointing in one direction and one stack pointing the opposite way

Current Trends in Franchising

If you’re a current or aspiring franchisee or franchisor, it’s important to stay on top of the latest trends in the franchise industry to inform your business decisions. Let’s take a look at some of the most important franchise business and marketing trends and stats. We also included explanations about how to best use these…

Read More

iphone screen with icons of different social networking apps open

What You Need to Know About Apple’s iOS 14 Update

Important Update 5/4/2021 It’s official! Apple began rolling out the long-anticipated iOS 14 changes last week. By this time, we hope that you’ve verified your domains and set up the new pixel events. In the coming weeks, you’ll want to carefully watch your traffic numbers. Facebook warns that advertisers “can expect to see changes in…

Read More