Resources

the portfolio of brands on franworth's website

Client Snapshot: Franworth Site Migration

A Budding Franchise Partnership Oneupweb had been working with Franworth indirectly since May 2019 by supporting some of the franchise organization’s brands. This website migration project kicked off in late February 2021 and was our first project for the Franworth brand itself. The Problem While growing their portfolio of brands, Franworth realized their Wix website…

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Two SEO marketing professional discussing SEO strategy.

How to Choose the Best SEO Agency

Finding the right SEO agency can have a tremendous impact on your business. With the right SEO partner, you can expect a measurable improvement in website traffic, lead quality, and conversions. The right agency offers so much more than keywords. Today’s SEO environment requires a holistic approach that combines technical SEO, on-page SEO, and link…

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Oneupweb’s 2021 Year in Pictures

This selection of images from our photography team in 2021 is just the beginning of the magic we create for our clients. Our photo and video team is hard at work throughout the year, concepting ideas, scheduling shoots, finding talent, and, ultimately, creating striking images for our client’s websites or social media. Enjoy. “Photos from…

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A female account manager writing in her notebook during a meeting

Does Personalized Web Copy Help with Conversion Rates?

A Oneupweb micro marketing experiment. Without personalization, it may seem like you’re talking to everyone, which eventually will sound like you’re talking to no one. Adding personalization to your messaging is a foundational marketing tactic but also has become expected behavior for visitors and consumers of your product and/or service. Our Hypothesis To test this,…

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two electricians work on a job site, checking their job book

Website Design and Development Snapshot: Windemuller

In early 2021, Windemuller, a Michigan-based electrical and design-build contractor, set their sights on a new website. With Oneupweb’s help, we successfully launched a new website that showcases their variety of services. The Problem: Windemuller needed a modern, easy-to-navigate website that made their services easy to understand. With nearly 100 core pages explaining their specialties,…

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Oneupweb designer presents slideshow about information hierarchy on higher education websites

Web Form Design Best Practices

This blog was written by Oneupweb graphic designer Jess. Forms. The most annoying things on the internet. Well, if you, the person behind the form design, gets it wrong, it is. So, what is it about forms that can make people so miserable? What can you the site owner, the one with THE POWER (*insert…

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search engine optimization brainstorm post its

The Big, Bad List of SEO Terms You Need to Know

Are you an SEO nerd? Are you looking to become one? While our job responsibilities are constantly in flux, other things stay fairly constant. Behold: the words, phrases, and acronyms we’ve come to know and love. If you’re just starting out or you’re an expert who needs a refresher, this list of SEO terms is…

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A videographer editing a video on his computer.

Hiring Video Production Coordinator

Oneupweb is seeking a Video Production Coordinator to support the Video team before, during and after physical production of marketing content for our clients. This position is a critical part of the Production team and assists with overseeing the logistics, budget, and physical production needs of video shoots. The Production Coordinator will manage video projects…

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A woman holding two papers with graphics and wall behind her.

Now Hiring an Account Manager

Are you an enthusiastic people leader with strong client service and analytical skills? Oneupweb is seeking a strategic and creative individual to manage new and existing client relationships. Account Managers work collaboratively with internal and external partners to recommend digital strategies to drive traffic and increase customer acquisition, engagement, and revenue. They develop and implement communication…

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allie crippen

Introducing Allie “PB&Pickles” Crippen

Name: Allie Crippen Position: Graphic Designer What’s your average day like at Oneupweb? Coffee. Reading up on design/UX blogs or a daily sketch. Then diving into daily tasks or projects I’m working on, lots of snacking, and laughing with my coworkers. Tell us about your favorite Oneupweb moment. It’s hard to choose one, especially being…

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two women looking at a website on a laptop

The Low-Quality Traffic Dilemma

Lots of website or app sessions – very few leads and sales. This is the low-quality traffic dilemma, and it’s not what you want. Luckily, there are ways to mitigate it. What Are Low- and High-Quality Traffic Sources? There are no perfect website or app traffic sources, and every business finds success in different marketing…

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snoop dogg website

Unexpected Examples of WordPress Websites

This blog was written by Oneupweb Graphic Designer Jess Gordon-Beach. Every so often, our team gets asked what our content management system of choice is. Our answer is WordPress. You may be saying, “Huh? Isn’t that a blog platform?” And you’re not wrong! But it’s also for so, so much more. It’s a trusted tool…

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