Resources
Applying Personalized Medicine to Healthcare Content Marketing
How should the healthcare marketing industry approach content marketing? How about starting with a simile: Content marketing is like personalized medicine. Allow us to explain. Personalized medicine (PMx), or medical care personalized for an individual patient, grew out of the work in human DNA identification completed by the Human Genome Project in 2003. The genome-specific…
Local SEO for Healthcare: Yes, It’s Important
What is local SEO for healthcare? When it comes to medical organizations, local SEO is the art of curating your patients’ entire online experience of your organization – from initial research through appointment scheduling. It involves: Having a website with great UX and clear navigation paths Creating specific, localized content Optimizing your site with the…
Choosing the Right CMS for Healthcare Clinics, Practices and Hospitals
When it comes to deciding between WordPress vs. Drupal or Joomla vs. WordPress, WordPress will be the easiest solution, which is why we love to build websites in it, and it will probably the best bet for most healthcare organizations….
3 Healthcare Personas for Effective Healthcare Marketing
Healthcare is about choices. When making healthcare decisions, consumers are becoming more and more reliant on the internet and on their own social networks to determine the best options. Whether to research symptoms and treatments or to look into healthcare service offerings, consumers are increasingly going online to find medical solutions. In light of this…
Healthcare Marketing
When making healthcare decisions for themselves and loved ones, consumers are becoming more and more reliant on the Internet and their own social networks. Whether it’s patients and advocates going online to research symptoms and treatment options, or looking into the reputation and service offerings of a particular healthcare system, lead generation on the Internet…
Healthcare Marketing and Lead Generation
When making healthcare decisions for themselves and loved ones, consumers are becoming more and more reliant on the Internet and their own social networks. Whether it’s patients and advocates going online to research symptoms and treatment options, or looking into the reputation and service offerings of a particular healthcare system, lead generation on the Internet…
Non-Profit Case Study: The PKD Foundation
Chapter 1: The Story Imagine your kidneys are bigger than footballs and weigh 25 pounds each. Imagine that there is no cure for this, and that you’re strongly considering not having children because there is a 50 percent chance you will pass the disease on to them. You have polycystic kidney disease, and you’re one…
Oneupweb Client Snapshot: Briggs
WE HELPED A MEDICAL BRAND OPERATE IN A NEW MARKET Briggs is a leading supplier to more than 50,000 healthcare businesses in senior care, home care, acute care and physician markets. Briggs produces and distributes more than 10,000 medical products and they wanted to expand their customer base beyond physicians and clinics to serve individuals…
Oneupweb Client Snapshot: Cancer Treatment Centers of America
HELPING PATIENTS CONNECT WITH AN ELITE PROVIDER Since 1988, Cancer Treatment Centers of America (CTCA) has been helping patients win the fight against cancer. Each hospital within their network provides state-of-the-art cancer treatment from a dedicated team of oncologists, surgeons and other experts. Their facilities offer patients and their family members a welcoming environment with…
Healthcare and Digital Marketing: The Context of Content
Healthcare decision-making begins with a search online, and hospitals and healthcare organizations need prospective patients to find relevant content that the consumer feels was written for them. That type of relevancy and efficiency is what drives patients and prospective patients to convert. The age of consumer-driven healthcare is here, and healthcare organizations that succeed in…
