When making healthcare decisions for themselves and loved ones, consumers are becoming more and more reliant on the Internet and their own social networks. Whether it’s patients and advocates going online to research symptoms and treatment options, or looking into the reputation and service offerings of a particular healthcare system, lead generation on the Internet […]
Healthcare is about choices. When making healthcare decisions, consumers are becoming more and more reliant on the Internet and their own social networks. Whether it’s patients and advocates going online to research symptoms and treatment options, or looking into the reputation and service offerings of a particular health care system, understanding the needs and attitudes […]
Digital marketing for healthcare isn’t simple or straight-forward. There are many obstacles and it’s an evolving landscape; and unless you’re a marketing professional it’s probably pretty confusing. Things like SEO or PPC probably aren’t priorities for most medical professionals, but they can be very effective tactics for generating new business. Understanding SEO and digital marketing […]
Healthcare decision-making begins with a search online, and hospitals and healthcare organizations need prospective patients to find relevant content that the consumer feels was written for them. That type of relevancy and efficiency is what drives patients and prospective patients to convert. The age of consumer-driven healthcare is here, and healthcare organizations that succeed in […]
Healthcare consumers and businesses are becoming more and more reliant on the Internet and their social networks. Knowing the fundamentals of lead generation and applying them to your healthcare audience will improve your healthcare marketing efforts. The fundamentals of lead generation are generally applicable across industries. It takes: A compelling offer Relevant call to action […]
How should the healthcare industry approach content marketing? How about starting with a simile comparison: content marketing is like personalized medicine. Allow us to explain. Personalized medicine (PMx) came about as a reaction to the completion of human DNA identification by the Human Genome Project in 2003. This new, genome-specific has led to several advantages, […]