Resources
5 “Big Brand” Social Strategies :: Our Latest Ecommerce Resource
You’ve heard it said that imitation is the sincerest form of flattery, but in the business world, it’s also a quicker way to capitalize on opportunity. Why recreate the wheel? In our latest ecommerce resource, 5 “Big Brand” Social Strategies You Can Apply to Your Ecommerce Efforts, we analyze 5 social strategies the “big brands”…
Don’t Discount Google+ Yet
Okay, so Vic Gundotra, who led Google+, has left the company. And yes, plenty of sources, like TechCrunch, have reported that the G+ employees have migrated to other teams, which suggests a major shift or complete shutdown. But here are four reasons why you shouldn’t count G+ out yet. Reason #1: Google+ Is Not Facebook,…
Why Business Marketers are Jumping into Snapchat
I’ll be honest. I had no idea how to use Snapchat until a month ago. Yes, I live and breathe digital marketing on a daily basis, but I had no idea how or why I would want to use it. Snapchat is a mobile app that allows users to send doodled upon photos to contacts;…
Facebook’s New Ad Format: 3 Things You Need to Know
Social media marketers take heed: Facebook is rolling out a new design format for ads that appear in the right-hand column next to the News Feed. The key differences: they’re bigger and there will be fewer of them. The Facebook for Business blog reports this updated look “will make the right-hand column ads more visually…
We’re Excited about Twitter’s Redesign & Why You Should Be, Too
After much anticipation, Twitter has finally announced that it will be rolling out a new profile page design for all users. The most anticipated change is the inclusion of a larger, more visually impactful header image for profile pages, as well as the complete removal of background images. But wait there’s more! Not only has…
Can B2B Find Enough Sex Appeal To Be Successful in Social Media?
Twitter, Facebook, Pinterest, Instagram, YouTube…do you really have to be a sexy consumer brand to make social media work for your business? I would argue that you don’t. But you surely need to understand how you’re going to define “success” in social media before you craft a plan and embark upon it. You also need…
Instagram Video vs. Vine: 5 Things Brands Should Consider
It seems incredible that Vine is barely a year old, and that Video on Instagram didn’t debut until June 2013. Particularly for brands looking to engage the Millennial market, short-format video marketing makes a compelling case. Short-format video appeals, in particular, to Millennials’ appetite for multimedia content and what Nielsen calls their preference for “off-beat,…
3 Myths of Facebook Advertising
In the months before its disastrous IPO, Facebook faced a lot of tough questions about the viability of its advertising business: Is the social network valuable for ecommerce? Could Facebook truly leverage its database in the face of growing consumer privacy concerns? Could it convince marketers of its continued relevance in an increasingly mobile world?…
A Decade Later, Facebook is a Social Commerce Powerhouse
Facebook turns ten today—let’s take a look at its effect on social commerce. Nearly ten years ago, I received an email from a friend at Brandeis University asking me to join something called Facebook. The social network had caught fire at Harvard University (where its founder and creator, Mark Zuckerberg, attended classes) and was starting…
Harnessing the Power of the Sharing Economy
The sharing economy, a burgeoning economic system and business model that encourages the sharing of resources, ideas and assets, is being driven by social media and a new wave of tech startups already worth billions. What are you doing to harness its power? An organization dedicated to helping companies both large and small harness the…
Facebook Trumps Yahoo as No. 2 Digital Ad Seller
Facebook is the No. 2 digital ad seller in the U.S.—what can we credit Facebook’s success? Mobile. Market forecasters predicted Facebook would finish third behind Google and Yahoo in the digital ad-seller foot race. But the social media giant managed an upset, of sorts, topping Yahoo as the No. 2 digital ad seller in the…
Social Reservations (The Good Kind)
Twitter is helping two brands convert followers into sales–how else can social channels reach target consumers? A constant topic around social media is how to convert a social follower or user into a sale. Well, over the past month, two brands: Starbucks and Loews Hotels & Resorts have started to do just that. By leveraging…