Resources
Marketing with Instagram Stories
Instagram is a unique social platform with many features that businesses often overlook. Specifically, Instagram Stories is great for running ads. 500 million people use Instagram Stories every day, and 58% of people say they have become more interested in a brand or product after seeing it in Stories. And, even better, there is still…
What You Need to Know About Apple’s iOS 14 Update
Important Update 5/4/2021 It’s official! Apple began rolling out the long-anticipated iOS 14 changes last week. By this time, we hope that you’ve verified your domains and set up the new pixel events. In the coming weeks, you’ll want to carefully watch your traffic numbers. Facebook warns that advertisers “can expect to see changes in…
Google Business Profile Case Study
How does a hospitality-based business drive organic traffic when a pandemic forces people to stay at home, avoid crowds and cancel vacations? Adapt – with help from their marketing partner, Oneupweb. Our client, a resort and spa business, has three golf courses. Their golf pages usually drive a lot of organic traffic to the website…
LinkedIn Paid Ads: Best Practices and the Best Types of Ads
Paid advertising on LinkedIn is an effective way to achieve several business objectives. Different types of LinkedIn ads give your team flexible solutions to ramp up hiring, support ongoing talent acquisition and generate high-quality leads to increase sales. There’s always room to improve your team’s efficiency and get more out of your LinkedIn advertising budget;…
Create a Social Media Calendar and Keep Your Posts in Order
Social media marketing can feel unpredictable and overwhelming, but, like most marketing, it just requires data, strategy and forethought to be effective. Creating a social media calendar is a great first step that will motivate you to plan posts and your boosted content strategy each month, so you’re not left frantically scrambling for daily content…
Facebook Marketing Help from Oneupweb
Oneupweb will answer your Facebook marketing question, for free, on Facebook.com/oneupweb….
On Which Social Media Platforms do Hashtags Work?
Hashtag research is a lot like keyword research. Hashtags in social media marketing are extremely important, but there are some platforms where you’ll see better results than others. Social media is all about connecting and creating conversation, and one of the best ways to join these conversations is with hashtags. We’ll go through the top…
Does the “Link in Bio” Instagram Strategy Actually Work?
“Check the link in our bio!” It’s the refrain of everyone on Instagram who has a site or a YouTube channel to plug. Big brands and small creators routinely post photos or videos that correspond to a posted blog, hoping to direct Instagrammers to their website. How effective is the “link in bio” strategy in…
How to Choose a Social Media Management Tool
Social media is about more than sharing vacation photos, watching cat videos and cringing at distant family members’ political posts. For businesses, these social platforms are valuable tools to build brand awareness, boost sales, engage with current and potential customers, and much more. While these tools are easily accessible, separately managing Facebook, Instagram, Twitter, LinkedIn,…
How to Make the Most of Myspace: Beyond the Minute
In today’s marketplace, you can’t afford to leave any stone unturned when it comes to promoting yourself and networking on social media. Myspace, the king of social media, is still (and will always be) the best way to gain recognition, interact with a dedicated community of followers, and show the world your intrinsic cool. Why…
Monday Marketing Minute: Google My Business Verify, Update and Tag
Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week we sit down with Freddy Hunt and Gillian Cobb to talk about how to get the most out of Google My Business for your company. Check out the full transcript with the video below and…
2018 Marketing Predictions: Social Media
Oneupweb content marketer Gillian Cobb shares what she thinks 2018 will look like for social media:
– Businesses will put a greater emphasis on differentiating the content they post on each of their social media channels.
– LinkedIn will be playing an even larger role in B2B marketing in the coming months.
– Storytelling will continue to grow and develop with new forms of content easily available to marketers. …
