Resources
Google’s “Micro-Moments” Are All Local
The dominance of the smartphone and the increased connectedness of today’s users have given rise to a pretty dramatic shift in the way people shop, work, play, and live. For companies, this means a necessary evolution in the way they devise marketing strategies, particularly in the digital space. How does this shift play out? How…
2017: The Year of the Video
There were a lot of trends that were here and gone again in 2016, but one that is here to stay through 2017 and beyond is video. Last year as an agency we shot, edited and produced more videos than we have in our company history. Pretty incredible! Some of these videos were for our…
5 Tips for Increasing the Effectiveness of Your Social Strategy
“I don’t know why our social strategy isn’t working. I setup Twitter, Facebook, Google+, Tumblr, Pinterest, Instagram, Snapchat, LinkedIn and YouTube!” More often than not, whenever I talk to clients during the discovery process and the conversation gets to Social, I get the aforementioned as a response to what’s not working for them. I think…
The 10,000 Character Question: Will it save Twitter?
Twitter plans on making big changes in the coming months–will it open the platform up for 10,000-character Tweets (versus the current 140-characters)? Twitter is in trouble—but how many people care? (Kurt Russell can’t be the only one who doesn’t “get” Twitter…) The micro-blogging platform has had its fair share of issues—perhaps more than any other…
Move over Google, Pinterest is Coming in Hot
While we all know Google is the world’s largest search engine, we need to remember there are other ways people are searching the Internet, including social search engines like Pinterest. Pinterest–the visual discovery social channel we all love–has evolved far beyond its humble scrap-booking and recipe-sharing origins. With massive growth resulting in an ever-growing uber…
11 Tips for Selling on Social
Are you ready to sell on social media? This post will show you how to find and attract leads, build relationships, move your social media followers into your marketing funnel, and finally, how to make the sale! 1. Be present on social media, and use keywords in your profiles. The very first step is to…
The Golden Question: Should I Handle Digital Marketing In-House or Hire an Agency?
Your company has reached a critical juncture, you’re either: 1) Growing beyond your ability to keep up 2) Stagnating 3) Or gasp… shrinking … In other words…you need help. Your sales team needs more leads in the pipeline and they need to either close that business fast, or access an automated system for long-term cultivation. It’s time…
Retention Slips :: How Much Would Your Revenue Increase by Improving Customer Retention?
Your customers hang out online. Are your digital marketing efforts keeping them satisfied? Quick Takeaways: Small increases in customer retention rates result in significant revenue increases The Golden Rule is alive and well—the biggest reason customers leave is because they were treated poorly Social media is low-hanging fruit for retention strategy starting points Measure and…
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Cherryland Electric Cooperative and Oneupweb Team Up
“Oneupweb went well above and beyond and gave us back an online presence that truly captures the spirit of our organization” We are excited to announce the launch of the redesigned website for Cherryland Electric Cooperative. Cherryland is a member-owned electric utility that serves over 33,000 members in Leelanau, Grand Traverse, Benzie, Kalkaska, Wexford, and…
They’re Here: New Facebook Right Hand Column Ads Now Being Served
On June 24, 2014, Facebook rolled out its new ad format for ads that appear in the right hand column of the News Feed. We gave you readers a heads up about this back in April, in this post here. Here’s what you need to know now: Right Hand Column (RHC) Ads are here RHC…
Twitter Remarketing: It’s Awesome & You’re Ignoring It
I wrote a blog a few weeks ago about what a slam dunk Twitter cards could be for your business and how ridiculously easy they are to set up. It went over like a lead balloon. I believe it was officially the least viewed blog post I’ve ever written. (I’m totally not offended. But Twitter…
