Resources
How to Use Video in Email Marketing
(Okay, It’s a Trick Question) Can you embed a video in an email? You can try, but you really shouldn’t. There are two main reasons for that: Many email marketing solutions don’t allow you to embed video. We use HubSpot, for example, which has a great drag-and-drop tool for building emails. To embed a video,…
Video ROI Facts and Figures
With so many avenues to market your business, determining which will garner the most ROI can be overwhelming. As you’re debating where to allocate your marketing spend, do not overlook video marketing. Here are some initial reasons: Video marketing works – plain and simple. Video display ads have been found to earn 480% more clickthroughs…
How to Make Video Marketing Work for Your Business
These are the basic steps: Use brand personas to identify your target video audience. Choose your topic, and create a script and storyboard. Focus on excellent audio quality and lighting. Have a clear call-to-action. Create multiple videos from one video. Host your video(s) on an optimized YouTube channel. Create closed captions for your videos. Include…
FAQs About YouTube Marketing
What Is YouTube SEO? YouTube is its own search engine with its own SEO ranking algorithm. YouTube SEO is the process of improving your channel, video content and other on-platform assets to appear in YouTube search results. YouTube content will also rank in Google search results – but only if it’s optimized correctly for YouTube!…
Storyboarding Tips for Marketing Videos & Free Storyboard Template
The Best Productions Start with Great Preproduction Have you ever gone grocery shopping without a shopping list? If you have, you know that while you might still end up with a cartful of food, you’ll likely soon realize you forgot several items you badly needed to purchase from the store. Filming a video is like…
Frequently Asked Questions About Video Marketing
Video marketing has risen in popularity. Fifty-one percent of marketing professionals now name video marketing as the type of content with the best ROI. Videos are a great addition to your content marketing efforts, and with platforms like YouTube and TikTok taking the world by storm, video marketing is no doubt work your effort. Don’t…
Video Marketing: It’s The Thing To Do Now
To get your brand out there, generate leads and drive conversions, you should be highly considering video marketing. But you may be thinking “my business doesn’t need a video or it’s not the type of business that would benefit from a video.” Well let’s start off with this; according to Syndacast, 74% of all internet…