an experienced video marketing expert wearing a mask uses his camera to create a video in a shop

The Benefits of Video Marketing for Any Business

In years past, a catchy tagline and a polished image in a magazine might have captivated audiences. Today, however, video marketing is the most impactful medium. More publishers, from news outlets to businesses, are adopting a video-first approach to content.   Why? In part, because effective video marketing strategies put your brand, products and services…

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A person taking a video on their iPhone of a group of people eating at a restaurant.

3 Ways to Use TikTok to Increase Brand Awareness

TikTok, the 5-year-old platform that has matured from teen dance challenges to a marketing behemoth, might be the most accessible and affordable brand awareness play on social media. The powerful (and mysterious) algorithm serves relevant content based on user behavior and has redefined what it means to go viral. Franchises are uniquely positioned to leverage…

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two men crouch over camera equipment in a green grass yard in front of a nice house while filming franchise marketing videos and photography

Video Production Costs (and What You’re Really Paying For)

When it comes to supporting your brand, nothing provides more immediate and long-term value than high-quality video content. The cost of video marketing and the cost of video production are relatively small investments for brands with expansive marketing efforts. The key to making it worth your while? Capturing content that can be used to level…

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a husband and wife swing their daughter on her arms playing in the front yard of a large, nicely painted house

Oneupweb 2022 Year in Photos

This year’s image collection comes from two of Oneupweb’s talented creative team members: Rob Vanderstelt and Emily Nelson. Enjoy the images they have created and collected. Rob’s Photos: “Just a mix of my favorite shots, these are great examples when everything comes together, from casting, location, wardrobe, HMUA, lighting, etc. all comes together and creates…

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Person holds TV remote while watching Youtube on Smart TV

FAQs About YouTube Marketing

YouTube is a video-sharing platform that happens to be the second largest* search engine in the world, sitting second-step behind its sister company, Google. Billions of users log-in in every month and they’re doing more than just watching cat videos. People rely on YouTube to research products, watch how-to videos and follow the news. Learn…

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Creative Services Case Study: Neighborly

Oneupweb has worked with home services franchise leader Neighborly® brands for years – since before they were even known as Neighborly. Initially providing SEO services for Molly Maid 10+ years ago, we have since expanded our services with Neighborly brands to include everything from UX and website design & development to content marketing and social…

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a storyboard example of the three little pigs

Storyboarding Tips for Marketing Videos & Free Storyboard Template

The Best Productions Start with Great Preproduction Have you ever gone grocery shopping without a shopping list? If you have, you probably know the feeling of walking out with a cart full of food and still forgetting the stuff you really needed. Filming a video is like making a trip to the grocery store. Your…

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a man prepares to film a man and woman sitting on stools

How Effective is Video Marketing? ROI, Stats and Rationale

There’s ample evidence that video marketing is a smart investment. For B2B and B2C companies, video content can be utilized on your website, social media, paid search, third-party publishers and other channels to drive awareness and conversions. Does the strategy stand up when you dive deeper into video marketing stats? Let’s get into the numbers….

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a man holds a digital camera up to his eyes to take a photograph while in an office setting

Video and Photography Marketing Glossary

With modern technology, anyone can successfully incorporate video marketing into their digital marketing strategy. If you’re still learning digital video terminology, our glossary was made for you. Find a list of video marketing terms you’ll encounter as you expand your video marketing strategy and campaigns, as well as photography glossary terms that are relevant to…

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Oneupweb’s 2021 Year in Pictures

This selection of images from our photography team in 2021 is just the beginning of the magic we create for our clients. Our photo and video team is hard at work throughout the year, concepting ideas, scheduling shoots, finding talent, and, ultimately, creating striking images for our client’s websites or social media. Enjoy. “Photos from…

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two electricians work on a job site, checking their job book

Website Design and Development Snapshot: Windemuller

In early 2021, Windemuller, a Michigan-based electrical and design-build contractor, set their sights on a new website. With Oneupweb’s help, we successfully launched a new website that showcases their variety of services. The Problem: Windemuller needed a modern, easy-to-navigate website that made their services easy to understand. With nearly 100 core pages explaining their specialties,…

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before and after shot of a youtube channel showing improvement in appearance with oneupweb youtube marketing services

Multi-Brand YouTube Case Study

Oneupweb helps diverse brands make YouTube a more powerful tool for business growth. This YouTube marketing case study covers the stories and combined performance of our clients in the Neighborly family of franchises who embarked on a YouTube retainer agreement with us in 2020. The study provides an overall view of the success that’s possible…

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