Resources
The Benefits of Video Marketing for Every Kind of Business
While a catchy tagline and a polished image in a magazine might have captivated audiences in years past, the days of static content have gone by the wayside. From news outlets to social media platforms, more publishers are adopting a video-first approach to providing content. In fact, we consumers spend more time than ever interacting…
Video and Photography Marketing Glossary
With modern technology, anyone can successfully incorporate video marketing into their digital marketing strategy. If you’re still learning digital video terminology, our glossary was made for you. Find a list of video marketing terms you’ll encounter as you expand your video marketing strategy and campaigns, as well as photography glossary terms that are relevant to…
Hiring Video Editor / Producer
Oneupweb is seeking a Video Editor / Producer with a proven track record of working in creative environments and delivering on client deadlines. The ideal candidate has a wide breadth of video editing capabilities including motion graphics and animation. Oneupweb’s video production department has a healthy roster of clients that range in need scope from…
Oneupweb’s 2021 Year in Pictures
This selection of images from our photography team in 2021 is just the beginning of the magic we create for our clients. Our photo and video team is hard at work throughout the year, concepting ideas, scheduling shoots, finding talent, and, ultimately, creating striking images for our client’s websites or social media. Enjoy. “Photos from…
Website Design and Development Snapshot: Windemuller
In early 2021, Windemuller, a Michigan-based electrical and design-build contractor, set their sights on a new website. With Oneupweb’s help, we successfully launched a new website that showcases their variety of services. The Problem: Windemuller needed a modern, easy-to-navigate website that made their services easy to understand. With nearly 100 core pages explaining their specialties,…
Benefits of Video Marketing
Investing in professional video marketing can do a lot for your brand, including: Boost leads, sales, and revenue Establish trust with customers Improve rankings in Google search Appeal to mobile users Provide information in a more accessible way If your business hasn’t gone all-in on video, we recommend checking out this lucrative marketing tool. Because…
How to Find an Experienced Video Marketing Expert
Looking for a stellar video marketing agency or freelance expert? Read about what makes the best video marketing experts and learn how to snag one. Finding a True Video Marketing Expert Video marketing is not an easy feat; hours and hours of work go into just seconds of a final cut. Even the seemingly simplest…
Multi-Brand YouTube Case Study
Oneupweb helps diverse brands make YouTube a more powerful tool for business growth. This YouTube marketing case study covers the stories and combined performance of our clients in the Neighborly family of franchises who embarked on a YouTube retainer agreement with us in 2020. The study provides an overall view of the success that’s possible…
Compelling Video Marketing Statistics
The Oneupweb video marketing team and content experts are starting the year off by sharing interesting video marketing statistics for 2020 reflection and future planning. The stats provide clues about what kinds of videos your business should pursue, why and how. To help you navigate these insights, we also included our marketing agency’s main takeaways…
How to Use Video in Email Marketing
Can you embed a video in an email? You can try, but you really shouldn’t. There are two main reasons for that: Many email marketing solutions don’t allow you to embed video. We use HubSpot, for example, which has a great drag-and-drop tool for building emails. To embed a video, we would have to switch…
Video ROI Facts and Figures
With so many avenues to market your business, determining which will garner the most ROI can be overwhelming. As you’re debating where to allocate your marketing spend, do not overlook video marketing. Here are some initial reasons: Video marketing works – plain and simple. Video display ads have been found to earn 480% more clickthroughs…
How to Make Video Marketing Work for Your Business
These are the basic steps: Use brand personas to identify your target video audience. Choose your topic, and create a script and storyboard. Focus on excellent audio quality and lighting. Have a clear call-to-action. Create multiple videos from one video. Host your video(s) on an optimized YouTube channel. Create closed captions for your videos. Include…