Resources

Video marketing expert adjusts her camera lens

Benefits of Video Marketing

Investing in professional video marketing can do a lot for your brand, including: Boost leads, sales, and revenue Establish trust with customers Improve rankings in Google search Appeal to mobile users Provide information in a more accessible way If your business hasn’t gone all-in on video, we recommend checking out this lucrative marketing tool. Because…

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an experienced video marketing expert wearing a mask uses his camera to create a video in a shop

How to Find an Experienced Video Marketing Expert

Looking for a stellar video marketing agency or freelance expert? Read about what makes the best video marketing experts and learn how to snag one. Finding a True Video Marketing Expert Video marketing is not an easy feat; hours and hours of work go into just seconds of a final cut. Even the seemingly simplest…

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before and after shot of a youtube channel showing improvement in appearance with oneupweb youtube marketing services

Multi-Brand YouTube Case Study

Oneupweb helps diverse brands make YouTube a more powerful tool for business growth. This YouTube marketing case study covers the stories and combined performance of our clients in the Neighborly family of franchises who embarked on a YouTube retainer agreement with us in 2020. The study provides an overall view of the success that’s possible…

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Compelling Video Marketing Statistics

The Oneupweb video marketing team and content experts are starting the year off by sharing interesting video marketing statistics for 2020 reflection and future planning. The stats provide clues about what kinds of videos your business should pursue, why and how. To help you navigate these insights, we also included our marketing agency’s main takeaways…

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a screenshot of an email inbox showing a newsletter with a video thumbnail and play button

How to Use Video in Email Marketing

(Okay, It’s a Trick Question) Can you embed a video in an email? You can try, but you really shouldn’t. There are two main reasons for that: Many email marketing solutions don’t allow you to embed video. We use HubSpot, for example, which has a great drag-and-drop tool for building emails. To embed a video,…

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Video ROI Facts and Figures

With so many avenues to market your business, determining which will garner the most ROI can be overwhelming. As you’re debating where to allocate your marketing spend, do not overlook video marketing. Here are some initial reasons: Video marketing works – plain and simple. Video display ads have been found to earn 480% more clickthroughs…

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Video marketing expert adjusts her camera lens

How to Make Video Marketing Work for Your Business

These are the basic steps: Use brand personas to identify your target video audience. Choose your topic, and create a script and storyboard. Focus on excellent audio quality and lighting. Have a clear call-to-action. Create multiple videos from one video. Host your video(s) on an optimized YouTube channel. Create closed captions for your videos. Include…

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Person holds TV remote while watching Youtube on Smart TV

FAQs About YouTube Marketing

What Is YouTube SEO? YouTube is its own search engine with its own SEO ranking algorithm. YouTube SEO is the process of improving your channel, video content and other on-platform assets to appear in YouTube search results. YouTube content will also rank in Google search results – but only if it’s optimized correctly for YouTube!…

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Storyboarding Tips for Marketing Videos & Free Storyboard Template

The Best Productions Start with Great Preproduction Have you ever gone grocery shopping without a shopping list? If you have, you know that while you might still end up with a cartful of food, you’ll likely soon realize you forgot several items you badly needed to purchase from the store. Filming a video is like…

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oneupweb videographer emily tewers composes a shot with her camera while sitting on the ground

Video Marketing FAQs

Whether you’re calling it a commercial, a social media video, or a YouTube upload, video marketing is everywhere. Businesses are feeling pressure to have a presence on TikTok or Instagram Reels, both high-engagement video platforms. And YouTube holds its spot as the second-most popular search engine, behind Google. If you’re considering implementing a video marketing…

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dollar shave club ad with a man pointing to a sign that says "our blades are f**king great"

Video Marketing: It’s The Thing To Do Now

To get your brand out there, generate leads and drive conversions, you should be highly considering video marketing. But you may be thinking “my business doesn’t need a video or it’s not the type of business that would benefit from a video.” Well let’s start off with this; according to Syndacast, 74% of all internet…

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