Resources

How to Make Video Marketing Work for Your Business

These are the basic steps: Use brand personas to identify your target video audience. Choose your topic, and create a script and storyboard. Focus on excellent audio quality and lighting. Have a clear call-to-action. Create multiple videos from one video. Host your video(s) on an optimized YouTube channel. Create closed captions for your videos. Include…

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Man changing using a TV remote while watching Youtube. on Smart

FAQs About YouTube Marketing

What Is YouTube SEO? YouTube is its own search engine with its own SEO ranking algorithm. YouTube SEO is the process of improving your channel, video content and other on-platform assets to appear in YouTube search results. YouTube content will also rank in Google search results – but only if it’s optimized correctly for YouTube!…

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a storyboard example of the three little pigs

Storyboarding Tips for Marketing Videos & Free Storyboard Template

The Best Productions Start with Great Preproduction Have you ever gone grocery shopping without a shopping list? If you have, you know that while you might still end up with a cartful of food, you’ll likely soon realize you forgot several items you badly needed to purchase from the store. Filming a video is like…

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oneupweb videographer emily tewers composes a shot with her camera while sitting on the ground

Frequently Asked Questions About Video Marketing

Video marketing has risen in popularity. Fifty-one percent of marketing professionals now name video marketing as the type of content with the best ROI. Videos are a great addition to your content marketing efforts, and with platforms like YouTube and TikTok taking the world by storm, video marketing is no doubt work your effort. Don’t…

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Video Marketing: It’s The Thing To Do Now

To get your brand out there, generate leads and drive conversions, you should be highly considering video marketing. But you may be thinking “my business doesn’t need a video or it’s not the type of business that would benefit from a video.” Well let’s start off with this; according to Syndacast, 74% of all internet…

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