Marketing Tip of the Week: I’m So Fancy

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From L.A. to Tokyo… it’s easy to get caught up in the aesthetics of website design: beautiful fonts, bold images, great colors, but if your website isn’t helping your customers find what they’re looking for you’re missing the point.  Functionality and user experience should lead your website design project. Want to see it in action? Check out our web design process.

This Week’s Marketing Tip:

I’m So Fancy. But so What! Is Your Website Functional?

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One of Google’s long-standing recommendations to marketers has been to create helpful, reliable, people-first content. The search giant has repeatedly advised brands to focus on crafting substantial pages that serve a human user first instead of search engines. With the rise of artificial intelligence, marketers who previously lived and breathed these instructions are now passing...

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