Resources

A graphic for a Facebook algorithm blog and how to be a successful brand on Facebook.

The 2018 Facebook Algorithm: Beyond the Marketing Minute

The Facebook algorithm, much like my choice of lunch at work each day, is constantly changing. This week for the Monday Marketing Minute we decided to give you a quick overview of top-level changes to the algorithm and what they mean to brands. And since one minute isn’t nearly enough time to talk about how…

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A graphic for a Google My Business blog.

Monday Marketing Minute: Google My Business Verify, Update and Tag

Every Monday, marketing experts from Oneupweb take a minute to talk about industry tips and tricks, new and noteworthy trends, and more. This week we sit down with Freddy Hunt and Gillian Cobb to talk about how to get the most out of Google My Business for your company. Check out the full transcript with the video below and…

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Social media spelled out in scrabble letters next to a smartphone.

2018 Marketing Predictions: Social Media

Oneupweb content marketer Gillian Cobb shares what she thinks 2018 will look like for social media:
– Businesses will put a greater emphasis on differentiating the content they post on each of their social media channels.
– LinkedIn will be playing an even larger role in B2B marketing in the coming months.
– Storytelling will continue to grow and develop with new forms of content easily available to marketers. …

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How Snapchat Helped Short-Lived Content Thrive

When Snapchat launched in 2011, its success was based entirely on short-lived content (or short-form content). A picture that disappeared after ten seconds?! Who would want to use that app? And what was the point? What began as baffling to some has become billions and although Snapchat experienced humble beginnings, it’s now one of the…

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Women in pink shirt riding bus looking at mobile phone.

Google’s “Micro-Moments” Are All Local

The dominance of the smartphone and the increased connectedness of today’s users have given rise to a pretty dramatic shift in the way people shop, work, play, and live. For companies, this means a necessary evolution in the way they devise marketing strategies, particularly in the digital space. How does this shift play out? How…

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A male videographer prepares to film a man and woman for a YouTube video.

2017: The Year of the Video

There were a lot of trends that were here and gone again in 2016, but one that is here to stay through 2017 and beyond is video. Last year as an agency we shot, edited and produced more videos than we have in our company history. Pretty incredible! Some of these videos were for our…

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Why We Don’t Hate Instagram’s New Timeline

A social media algorithm Q&A Recently, Instagram announced an enormous change coming soon to the app’s user experience. Because Facebook (with its newsfeed that operates with one of the most robust, albeit misunderstood, algorithms in the data-sphere) purchased the ever-popular photo-sharing channel in 2011, we social media marketers knew a change from an Instagram timeline…

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Social media spelled out in scrabble letters next to a smartphone.

5 Tips for Increasing the Effectiveness of Your Social Strategy

“I don’t know why our social strategy isn’t working.  I setup Twitter, Facebook, Google+, Tumblr, Pinterest, Instagram, Snapchat, LinkedIn and YouTube!” More often than not, whenever I talk to clients during the discovery process and the conversation gets to Social, I get the aforementioned as a response to what’s not working for them. I think…

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The 10,000 Character Question: Will it save Twitter?

Twitter plans on making big changes in the coming months–will it open the platform up for 10,000-character Tweets (versus the current 140-characters)? Twitter is in trouble—but how many people care? (Kurt Russell can’t be the only one who doesn’t “get” Twitter…) The micro-blogging platform has had its fair share of issues—perhaps more than any other…

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Snack-Sized Content: Food for Thought

I love snacks, admit it, you do too. The instant gratification of honey BBQ Kettle potato chips is undeniable. People want to digest content similar to how you just inhaled those potato chips. Your customers want quick and convenient content because these days, communication is more focused on the essence of the message than the…

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Move over Google, Pinterest is Coming in Hot

While we all know Google is the world’s largest search engine, we need to remember there are other ways people are searching the Internet, including social search engines like Pinterest. Pinterest–the visual discovery social channel we all love–has evolved far beyond its humble scrap-booking and recipe-sharing origins. With massive growth resulting in an ever-growing uber…

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11 Tips for Selling on Social

Are you ready to sell on social media? This post will show you how to find and attract leads, build relationships, move your social media followers into your marketing funnel, and finally, how to make the sale! 1. Be present on social media, and use keywords in your profiles. The very first step is to…

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