Resources
Here’s Your Monthly Social Media Report Template
Social media managers need to condense mountains of data into concise visual reports to show value and make informed decisions. We experimented with dozens of social media marketing report templates but couldn’t find one that met our needs – so we made our own in Looker Studio, formerly known as Data Studio. Download this customizable…
What Are UTM Parameters?
UTM parameters are a set of tags, or short text codes, added to URLs to conveniently track marketing campaigns across several platforms. Using UTM parameters help marketers make informed decisions about future strategy by highlighting successful tactics in various marketing channels. Using these tags effectively is a smart way to focus your time, creativity and…
What to Look for in a Social Media Agency
Choosing a social media agency is about finding the right fit. Your social media agency should serve as an extension of your organization and brand, seamlessly integrating into workflows, strategy and growth. Finding the best social media marketing agency for your business requires research and careful vetting during the interview process. Here are some things…
Get a Free Social Media Audit Checklist
It’s never a bad time to reflect on your social media strategy and make plans for what’s next. Take stock of your team’s social media marketing to evaluate success, prioritize platforms and plan ahead. Whether you still think of TikTok as the 2009 pop hit by Kesha or you’re a bit of an influencer yourself,…
Developing a Social Media Strategy
Why You Need One, How to Make One, and How a Marketing Agency Can Help Navigating your business’s social media success without a strategy is like expecting to arrive at a destination well prepared and on time despite having the slowest transportation, missing luggage, and an incomplete map. Impossible! When you plan accordingly, social media…
YouTube Channel Optimization
There are two main components to a successful YouTube channel: video optimization and your channel’s ability to rank in organic YouTube searches. To give your channel the ranking boost it needs to be seen in YouTube search, follow this YouTube optimization guide and download the YouTube channel checklist. Why Should I Optimize My Channel? It’s…
Social Media Marketing Terms to Know
Social media marketing is a huge marketing channel. There are many terms that are used frequently but may not be familiar to everyone. In this blog post, we will define some of the most common social media marketing terms. By understanding these terms, you will be able to better understand social media marketing and how…
How to Make a Content Marketing Plan That Works
Businesses can’t afford to guess and check their content marketing strategy. By learning how to make a content marketing plan built around your goals and within your capabilities, you can create a road map that leads you from where you are to where you need to be. Before creating content, bring your stakeholders together and…
How to Add Your Business to Apple Maps (and Why You Should)
Apple Maps is the built-in navigation app on more than 1.2 billion iPhones around the world. Those users are always on the go, and many rely on the app to find everything from a place to eat to legal services to a new pair of shoes. Get in front of those customers in just a…
Best Google Fonts for Websites… Or Love Letters
Note: Our designers originally wrote this blog with Valentine’s Day in mind, suggesting good fonts for love letters or digital marketing materials for the holiday. However, we like these romantic fonts any time of the year! For many people Valentine’s Day is one of the most important days of the year. A day for gratuitous…
How to Improve Social Media Presence
There are several ways to improve your company’s social media presence. By being human, understanding your audience and keeping the conversation going, you can get more out of the time, energy and budget you put into social media platforms. Apply these guidelines to your strategy for Facebook, Instagram, Twitter, LinkedIn, TikTok and more. Three Ways…
What’s Next in Search Marketing?
Recently, members of our team attended SMX Advanced 2021, Marketing Land’s expert search marketing conference. This year’s virtual conference was a welcome jolt to creativity and inspiration for us. Here’s what everyone was left thinking about after the conference: SEO to the Rescue “With third-party cookies making an exit, marketers can’t rely on many of…
