Resources
What’s Next in Search Marketing?
Recently, members of our team attended SMX Advanced 2021, Marketing Land’s expert search marketing conference. This year’s virtual conference was a welcome jolt to creativity and inspiration for us. Here’s what everyone was left thinking about after the conference: SEO to the Rescue “With third-party cookies making an exit, marketers can’t rely on many of…
Marketing with Instagram Stories
Instagram is a unique social platform with many features that businesses often overlook. Specifically, Instagram Stories is great for running ads. 500 million people use Instagram Stories every day, and 58% of people say they have become more interested in a brand or product after seeing it in Stories. And, even better, there is still…
What You Need to Know About Apple’s iOS 14 Update
Important Update 5/4/2021 It’s official! Apple began rolling out the long-anticipated iOS 14 changes last week. By this time, we hope that you’ve verified your domains and set up the new pixel events. In the coming weeks, you’ll want to carefully watch your traffic numbers. Facebook warns that advertisers “can expect to see changes in…
Google Business Profile Case Study
How does a hospitality-based business drive organic traffic when a pandemic forces people to stay at home, avoid crowds and cancel vacations? Adapt – with help from their marketing partner, Oneupweb. Our client, a resort and spa business, has three golf courses. Their golf pages usually drive a lot of organic traffic to the website…
Best Practices for LinkedIn Paid Ads for Your Business
Audiences on LinkedIn are professional and have twice the buying power of the average online audience. Deciding to advertise your business on LinkedIn can be a great choice. This blog will cover LinkedIn advertising best practices, as well as LinkedIn ad types. Did you know? As of January 2020, 663.3 million people can be targeted…
Create a Social Media Calendar and Keep Your Posts in Order
Social media marketing can feel unpredictable and overwhelming, but, like most marketing, it just requires data, strategy and forethought to be effective. Creating a social media calendar is a great first step that will motivate you to plan posts and your boosted content strategy each month, so you’re not left frantically scrambling for daily content…
Facebook Marketing Help from Oneupweb
Oneupweb will answer your Facebook marketing question, for free, on Facebook.com/oneupweb….
Facebook Live for Marketing
Did you know that in 2019, Facebook Live videos generated 6-times more user interactions than regular videos? It’s one reason why Facebook Live marketing is a crucial addition to any digital marketing strategy – it allows you to engage with your audience in a raw, human way. Why It’s Better Than Just Posting Videos to…
On Which Social Media Platforms do Hashtags Work?
Hashtag research is a lot like keyword research. Hashtags in social media marketing are extremely important, but there are some platforms where you’ll see better results than others. Social media is all about connecting and creating conversation, and one of the best ways to join these conversations is with hashtags. We’ll go through the top…
Does the “Link in Bio” Instagram Strategy Actually Work?
“Check the link in our bio!” It’s the refrain of everyone on Instagram who has a site or a YouTube channel to plug. Big brands and small creators routinely post photos or videos that correspond to a posted blog, hoping to direct Instagrammers to their website. How effective is the “link in bio” strategy in…
How to Choose a Social Media Management Tool
Social media is about more than sharing vacation photos, watching cat videos and cringing at distant family members’ political posts. For businesses, these social platforms are valuable tools to build brand awareness, boost sales, engage with current and potential customers, and much more. While these tools are easily accessible, separately managing Facebook, Instagram, Twitter, LinkedIn,…
How to Make the Most of Myspace: Beyond the Minute
In today’s marketplace, you can’t afford to leave any stone unturned when it comes to promoting yourself and networking on social media. Myspace, the king of social media, is still (and will always be) the best way to gain recognition, interact with a dedicated community of followers, and show the world your intrinsic cool. Why…
