Marketing Tip of the Week: Always Be Testing

Posted on in Blog

 

Few forms of advertising give marketers the ability to methodically refine their efforts as paid media does.  We’ve talked before about the value of A/B testing in PPC before, but we wanted to reiterate the message with our Monday tip. So, grab your lab coat and safety goggle.

This Week’s Marketing Tip:

Always Be Testing. Paid Media: The Scientific Method Applied to Advertising.

 Don’t forget to check out and share last week’s marketing tip!

 Our Previous Marketing Tips:

Up Next

Featured snippets are one of the most valuable SERP features to rank for. They put your organization at the top of the search results in your own, lovely box. While that may not increase your organic traffic, it will vastly improve brand awareness and credibility. These snippets also increase your visibility through voice search answers....

Read More