Marketing Tip of the Week: Always Be Testing

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Few forms of advertising give marketers the ability to methodically refine their efforts as paid media does.  We’ve talked before about the value of A/B testing in PPC before, but we wanted to reiterate the message with our Monday tip. So, grab your lab coat and safety goggle.

This Week’s Marketing Tip:

Always Be Testing. Paid Media: The Scientific Method Applied to Advertising.

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