Few forms of advertising give marketers the ability to methodically refine their efforts as paid media does. We’ve talked before about the value of A/B testing in PPC before, but we wanted to reiterate the message with our Monday tip. So, grab your lab coat and safety goggle.
This Week’s Marketing Tip:
Always Be Testing. Paid Media: The Scientific Method Applied to Advertising.
Don’t forget to check out and share last week’s marketing tip!
Our Previous Marketing Tips:
- I’m So Fancy
- Sometimes You’re Just THAT Busy.
- Who Says the Competition is Getting It Right?
- Digits Attract Wandering Eyes
- The 3 Rs of Content Marketing
- Don’t Gamble with Your Reputation
- What Futurama Taught Us About Marketing
- Speak to Me
- If You Do It—Put Some Budget To It
- Build Brand Loyalty
- Jargon Kills Marketing